Minority’s Future Conjecture | Xiaowang Technology Li Binyi: In the winter, business services will expand and grow


Xiaowang Technology, holding more than 2 million business users, stood in the spotlight, and whispered in the conference hall of hundreds of people.To them, Xiaowang Technology may be too unfamiliar.This “newcomer” in the enterprise service field, established just one year ago, won the “high growth” trophy in the enterprise service industry.As an Internet start-up company, Xiaowang Technology cuts into the “enterprise service” track for SMEs’ “ticket, tax, law + finance” services.The capital injection operation started in September 2018. So far, it has created a number of corporate service platforms from “small corporate management” to “cloud ticket assistants” and has more than 100 well-known tax engineers and lawyers.Entrepreneurs of the same period are quite envious that with the parent company Xuanji Information and the 12 million yuan of injection capital directly injected by Xuanji Baiwang, Xiaowang Technology has achieved profitability in one year of operation.Li Binyi is the founder and CEO of this company.Li Binyi, who has two entrepreneurial experiences, led the team to the United States more than ten years ago for project cooperation with Google, and established a local branch in the United States as the person in charge at the same time. After returning home, he participated in the creation of Shangmi Technology.Shangmi Technology is a start-up company invested by Xiaomi Technology in the early stage. It specializes in research and development to support offline payment smart devices. It is the largest payment hardware manufacturer in China.Before entering the service industry, the entrepreneur Li Binyi was eager to have a counterpart and professional company to help him manage votes, taxes, and law while he was engaged in the company’s main business, in order to release his leftovers.Not much energy.But professional counterparts at that time were really hard to find.He regards this venture as the last “closed loop” of his entrepreneurial career. He hopes that after experiencing professional business services in the United States, two business ventures after returning to the country, and deep knowledge of the industry, he can truly serve his peers.Do something.In the winter of entrepreneurship, when entrepreneurs are hovering or struggling on the edge of capital, no one notices that the “enterprise service” track for the new business system has become active.Beyond capital, confused and helpless entrepreneurs are increasingly eager for professional business tax services to ease the pressure.This coincided with Li Binyi’s original intention to create Xiaowang Technology, and he decided to seize this opportunity.At an industry forum on “Business Services” on November 27, participants viewed the current era of business transformation as the era of enterprise service 2.0.Li Binyi agrees with this division.Standing at the turning point between old and new, he felt that it was both an opportunity and a test.Don’t let your company die because of this kind of thing. Li Binyi’s unwillingness to review the experience so far is the last time he started a business betting agreement and they didn’t think about it, “the results are almost terrible.”Eventually, through the team’s hard work, the company returned to its own hands.But after the thrill, Li Binyi, who has walked in the mall for more than 20 years, began to think about a problem. Most start-up companies with dreams lack professional ticket, finance, tax, and distribution knowledge. Are there any effective auxiliary programs?”A lot of times it is not that they don’t want to figure out those legal terms, but they are too professional and don’t even know where the problem is when something goes wrong.” On November 27, sitting in a book that entrepreneurs come and go, Li BinyiThere is still fear of gambling on that business a few years ago.Li Binyi is the founder and CEO of Hangzhou Xiaowang Technology.This is an Internet start-up company registered and established for only one year, focusing on providing “ticket, tax, law + finance” services for small and medium-sized enterprises from all over the country.Business information shows that it is jointly owned by the parent company Beijing Xuanji Information Technology Co., Ltd. (stock code: 300324, hereinafter referred to as “Xuanji Information”) and Beijing Xuanji Baiwang Technology Co., Ltd. (hereinafter referred to as “Xuanji Baiwang”)12 million capital injection was established.Xuanji Baiwang was established in 2014. It is a subsidiary of Xuanji Information. It specializes in traditional corporate ticket, financial and tax services, and currently accumulates more than 4 million SMEs.Xiaowang Technology is using the parent company Xuanji Information and Xuanji Baiwang to co-inject capital of 12 million, established from “Xiaowang enterprise management strict”, “cloud ticket assistant” to offline service center “Xiaowang House”One-stop service platform for enterprises.At present, through the “ticket, tax, law + finance” service, Xiaowang Technology has achieved profitability, and is expected to reach 100 million yuan next year.This is enviable for those who are struggling in the entrepreneurial winter.In 2019, the capital market has cooled down, but the entire corporate service track seems to be ushering in spring.Data show that there are currently 35 million registered enterprises in China, but with Li Binyi’s personal experience and observations, in addition to the wealthy giants, most small and medium-sized enterprises have always lacked professional services and support in the field of business taxation.”Many startup companies, walking, suddenly received a court summons, the founder arrested, the company is gone.” Li Binyi said, “You don’t let your company die or be pinned down because of this kind of thing.Opportunity to realize the dream of starting a business. “Every time a similar entrepreneur encounters a similar incident, Li Binyi feels sad about it.All this makes enterprise service companies such as Xiaowang Technology a hot demand in the market.The experience of Jingdong in the business service industry in China’s entrepreneurship often reminds Li Binyi of his experience in cooperating with Google 10 years ago in the United States. At that time, Li Binyi was the project leader of the Android mobile phone project with Google. When he first arrived, he wanted to leadThe team registered a new branch near Google, and then sold phones with Google Android 1 to third world countries.In the United States, where legal provisions are very complex, a series of procedures such as registration, renting, and paying taxes are cumbersome and complicated.They also need to think about how to build a sales team as soon as possible, and selling mobile phones to India and Africa is their core task.At a loss, San Francisco’s professional third-party corporate service company that specializes in ticketing, tax and legal services quickly intervened.What impressed him was that after signing the contract with a third-party corporate service company, the other party also reminded him immediately that the rent near Google was too expensive, and a few streets away there were sites on another continent in the United States. Rentscheaper.He no longer remembers the details of the name of the corporate service company and the street where the company was located in the United States, but he can still remember that the service company will give him a list of tickets, finances and taxes every month.Clearly indicate the progress and payment of each item, and note how much money was saved by the company’s method of service.”Ten years ago in the United States, ticket, tax, law and other agency service companies are one-stop service, and enterprises are very worry-free.” Li Binyi said.Two years later, they successfully opened the mobile phone market in third world countries, with sales of more than 2 million mobile phones.After 2013, when Li Binyi returned to China to start a business, and his companions experienced the almost “gambling incident”, Chinese ticket, tax, and legal agency service companies mostly posted small advertisements everywhere.The risks are unpredictable.He later concluded that for a company, the entrepreneur’s personal ability, capital, etc. are hard power, and industrial and commercial taxation is otherwise a company’s “soft power”.”Internet companies are developing very fast. Many companies are not short of money, talent, or technology, but these seemingly simple routine procedures of business taxation often make a company’s CEO worry.” Li Binyi said.He believes that Chinese Internet companies are comparable to the United States, but if there is a real gap, China’s gap is in these “soft power”.The business contact with Xuanji Baiwang gave Li Binyi a way out of his thinking.On September 4, 2018, Xuanji Information and Xuanji Baiwang jointly invested 12 million to establish Zhejiang Xiaowang Technology Co., Ltd., with Li Binyi as CEO.Holding these 12 million, Li Binyi is thinking about what can be done to make this market look more decent and formal, can really solve the urgent needs of enterprises, and more in line with the current Internet development trend.”What we want to do is to become JD in the enterprise service industry and provide standard and fast professional services for all small and medium enterprises in need.” Li Binyi said.At present, Xiaowang Technology has accumulated more than 2 million users.Passing the temperature under the details for more than 20 years of his career, Li Binyi has half of his role as a “product manager.”In meeting the needs of customers, Li Binyi has always had his own obsession.He needs to have a meticulous user experience. For example, after a user asks questions on “Strictly Managed Enterprise”, a complete picture-type response is generated in the background. He even pays attention to whether the color matching of this picture is appropriate.”Because the user often feels anxious when facing problems, and professional legal-related responses are often inflexible. At this time, when putting the information he wants in front of them, it is necessary to consider whether the picture as a whole is comfortable and answering questions.While relieving their anxiety. “Li Binyi said.Business service companies are sometimes better at solving ticket, financial, and tax issues, but they also often have headaches when facing complex legal issues.In recent days, Li Binyi will unconsciously ponder a background “bad review” incident that just happened.There are multiple evaluation systems on Xiaowang Technology’s service platform. Users can also give lawyers and tax accountants who provide services when seeking services.A business owner from Xiaowang Technology found a lawyer to help him in a lawsuit. In the end, the business case was lost. The business owner was very angry and gave the lawyer a low score.What worries Li Binyi is that he cannot let users down, but the lawyers have won or lost the lawsuit itself. How can they formulate a more fair evaluation system to balance the contradiction between the two?After the final team discussion, the case of the above “bad evaluation” incident was submitted to Dacheng Law Firm, which is more professional in legal affairs. The final evaluation of the lawyer by the back office will refer to the evaluation opinions of the professional law firm.He hopes that Xiaowang Technology is a company with a temperature.”When we use sincerity and trust to resolve and weigh the relationship between all parties, we hope to refer to opinions and interests from as many aspects as possible,” said Li Binyi.The temperature he understood also included trustworthy intimacy.Li Binyi does not think he is particularly concerned about how big Xiaowang Technology can be in the future.”Whether it becomes a large enterprise or a small enterprise, we all hope to really use our products to help small and medium enterprises, because small and medium enterprises lack these things.” In early November, Xiaowang Technology opened its first offline in Hangzhou.Service Center-“Little Hope House”. Enterprises encountering ticket, finance, tax, law and other related issues can find their corresponding problems through a smart device. Xiaowang Technology’s mid-stage database will launch corresponding solutions based on the problems.”Diagnosis”.Many problems can be solved instantly online, but if problems require human assistance, the system will also introduce the characters of tax accountant, financial accountant or lawyer, just like the hospital department.The introduction materials will indicate their respective areas of expertise. Are tax professionals good at the Internet or real estate?Are lawyers good at patent cases or equity cases?After reading, companies can choose according to their own needs.”It’s more like a clinic,” comments used entrepreneurs.So far, Xiaowang Technology, which has been established for only one year, has achieved profitability through enterprise service products. However, unlike other startups, Xiaowang Technology has not raised external financing.”We do not want the pressure of capital to affect the results we want.” Li Binyi said.Welcome to the 2.0 era of professional enterprise services. Xiaowang Technology is doing its best to make itself a platform that SMEs are willing to trust and use at high frequency.The repurchase rate of Xiaowang Technology, a financial service product, exceeds 80%, and the background user data has shown explosive growth in less than a year.Li Binyi believes that the secret behind this is “professional”.It’s not easy to get a newly established corporate services startup into the “professional” blood.In the words of Li Binyi, “You need to have extraordinary industry resource accumulation, and you also have to be very” understand. “” Understand “means to be knowledgeable and understand the real needs of customers.Xiaowang Technology has currently developed platforms such as “Little Wang’s strict management” and “Cloud Ticket Assistant”.”Small hope for strict management of enterprises” can help enterprises to solve ticket, finance, tax, law and other issues in one-stop, has accumulated 500,000 B-end enterprise attention.”Cloud Ticket Assistant” can complete lightning invoicing, and has accumulated 1 million B-end enterprise downloads.In addition to being “professional and knowledgeable”, compared with traditional agency companies, Xiaowang Technology is also characterized by “high cost performance.””It’s more than several times lower than the cost of traditional company services.” A staff member of Xiaowang Technology said.For such a high cost performance, AI artificial intelligence plays a very important role.Li Binyi said that some bookkeeping is duplication of labor, for example, some small businesses don’t have a lot of money in their accounts, and they don’t have a lot of votes.This small-scale bookkeeping is called zero declaration in taxation, and no tax is required.This simple accounting can be done through the intelligent system operation of Xiaowang Technology.”The core of our company is this data center. Through the accumulation of data, we can slowly polish a set of very standardized industry services. It turned out that companies need to spend half a day to find a lawyer to consult. Here they may only need halfIt can be solved in hours. The time cost saved is also valuable to the enterprise. “Li Binyi said.Beginning last year, the Chinese tax system launched a big data-based business management and supervision system, the “Golden Tax Phase III”.After that, China’s business service industry has gradually entered a period of strict and transparent regulation, and the era of “buying votes and doing accounting” will no longer exist.Li Binyi feels that this may also mean that the 2.0 era of Chinese enterprise services has arrived. In this era, the market and supervision will require corporate service companies to provide increasingly professional, standard, and considerate services.He likes to repeatedly emphasize with the people around him that under the background of China’s vigorous promotion of the new economy, the scale of industries and enterprises will continue to expand. The role of corporate services companies should be to give entrepreneurs the peace of mind to do what they are good at, and professionalCorporate services companies handle ticket, finance, tax, and legal issues for them.In the context of the rise of the new business, the demand for standardized and trusted services will continue to increase. Li Binyi hopes that the company “if there is a problem, look for a small hope.”Regarding the future of the market, Li Binyi believes that at present, the size of the US service market is about 10 times that of China, and this industry will definitely continue to expand a large number of markets with economic development.He hopes that in the 2.0 era of professional enterprise services, Xiaowang Technology can be a personal service for entrepreneurs and a personal steward of enterprises.He looks forward to joining the main force that promotes the standardized operation of the enterprise service industry and provides the possibility of a “soft landing” for new Chinese businesses in the transition period.Minority Future Conjecture “Minority Future Conjecture” is a new section focusing on technology and small trends.Here, we interview minorities with smart brains to dig deeper into their conjectures about the future.Although the faces of the minorities are different, they may be book authors, entrepreneurs, or industry experts in the scientific research field.But the same is that whether it is big data, cloud computing, driverless or 5G, their predictions of future trends will shine here.PS: If your company is closely related to cutting-edge technology, the latest business models, and future trends, and is looking for reports, please contact us.In addition, if you are willing to do some compilation work in the above direction in your spare time and become a volunteer in the 36 氪 “Minority’s Future Conjecture” column, please also contact us, we will offer exclusive benefits from time to time for successful candidates.(Contact: Mi Cong Cong [email protected], please attach your resume or company-related information). “