Frontline | Tablet shipments surpass Apple?


The Huawei mobile phone, which occupies almost half of the country, has also begun to exert its strength in the tablet market.Today, according to IDC’s latest quarterly tracking report for tablet PCs, China’s tablet PC shipments in the third quarter of 2019 were about 5.67 million units, of which Huawei’s tablet shipments were about 2.12 million units, up 24.4% year-on-year.Market share accounted for 37.4%, ranking first in the tablet PC market for the first time; Apple (1.92 million units), Xiaomi (340,000 units), Lenovo (230,000 units), and Microsoft (140,000 units) ranked second respectively.Five.Source: The IDC report pointed out that the tablet consumer market maintained growth in the third quarter, but the growth rate continued to narrow, with an increase of only 1.4%.Huawei’s new flagship model M6 series released in June this year is strong and shows continued growth.Huawei M6 10.8 inches opened the first sales within 5 minutes, the entire network sales exceeded 30,000 units, the sale of one hour of the entire network sales exceeded 100 million.Driven by the new flagship model and product coverage at full price, Huawei has broken Apple’s monopoly position in the tablet market.Apple’s shipments in the third quarter were approximately 1.92 million units, an increase of 12.2% year-on-year, accounting for 33.8% of the market.The iPad mini and iPad air are still popular in the market and remain stable.Apple introduced mouse support to the iPadOS only for accessibility purposes this fall, and with the support of the mouse in the near future, the iPad is both productive and entertaining.According to IDC, with the arrival of the iPad 2019 shipment peak season and the year-end promotion season, the fourth quarter will become the season for Apple’s efforts.But with the double-sided pinch of these two brands, other brands have fallen into a low tide.Huawei and Apple have occupied 80% of the tablet consumer market, and brand concentration has further intensified.Millet and Lenovo flat-panel shipments were about 340,000 units, down 47.4% year-on-year; Lenovo’s tablet shipments were about 230,000 units, down 15.9% year-on-year.The head tablet brand has opened up more and more, and at the same time it has been impacted by large-screen smart phones and ultra-thin notebook computers, and the product living space has become narrower and narrower.Looking at the world, Huawei has broken through the iPad’s encirclement in the country, but its record in the global tablet market is slightly inferior.Recently, Strategy Analytics released the latest tablet market research report, showing that the global tablet market in Q3 in 2019 fell by 4% year-on-year, with shipments of 38.2 million units.Apple’s iPad is still strong, compared with the same period last year, iPad sales in the third quarter of 2019 increased by 4%, the market share of more than two or three.Amazon and Samsung ranked second and third, and Huawei’s performance was poor, with sales plummeting 18%.Source: Strategy Analytics is rumored that the upcoming iPad Pro will be equipped with a three-shot, equipped with a new rear-mounted 3D-sensing camera, which is expected to be available in early 2020.Huawei’s new tablet, which was previously exposed to look like the perforated version of the “iPad Pro,” is also expected to be released early next year.With the gradual rise of Huawei in the domestic market, the tablet market has been dominated by the “two tigers”, and Huawei and Apple will become more fierce in the future competition, and the war will become more and more fierce.For overseas markets, Huawei may have to spend a relatively long winter.