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You want to “carry the number to the net”, not so easy

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Editor’s Note: This article is from WeChat public account “PingWest product play” (ID: wepingwest), author Jianguo, 36 氪 authorized to release.The objective reason for the general user to carry the number to the network is nothing more than signals, tariffs and services, and the subjective reason is that the mobile phone number is bound with too many additional services, such as game accounts, financial accounts, online accounts and so on.Don’t worry, at the end of November, you can choose your preferred carrier service for your mobile phone number.From the Ministry of Industry and Information Technology, before November 30, the three major telecom operators will provide port number transfer services nationwide.In addition, the Ministry of Industry and Information Technology will also officially release the Interim Measures for the Management of Portable Number Transfer Services.Following the minister of the Ministry of Industry and Information Technology in early 2019, Miao Wei said that “all mobile phone users should be free to ‘carry the network before the end of the year”, the Shanxi Provincial Communications Administration responded and issued the “Shanxi Province 2019No. Transfer Network Promotion Work Plan, the program mentioned that before the end of November this year, mobile phone users can apply for “portable number transfer”.This time coincides with the latest news from the Ministry of Industry and Information Technology.At this time, it has been 9 years since the first pilot of the “Portable Number Transfer” program. Is it difficult to “carry the number to the network”?The history of “carrying the number to the net” evolution first understands what is “carrying the number to the network.”As the name implies, “carrying the number to the network” means replacing the mobile network service of the telecom operator without changing the phone number.In the past, the content of mobile network services was relatively simple, and the needs of users were relatively fixed. The basic service originally belonging to user rights was not taken seriously.In fact, as early as November 2010, after four years of field research, the port number transfer service was implemented in Tianjin and Hainan. In September 2014, the second batch of pilot cities included Jiangxi and Hubei.The three provinces and cities of Yunnan have also begun to implement pilot work.In December 2018, the Ministry of Industry and Information Technology released a message saying that the above five port-to-network pilot cities will implement a new business acceptance process.Compared with the old process, the new process improves the efficiency of the transfer.Now users only need to send instructions through SMS, they can check whether the restrictions on the number, such as contracts, special offers, etc., meet the requirements of the port number transfer; if they meet the requirements, they will receive the verification code, and the user will take the verification.The code goes to the business hall for processing.The rapid development of the mobile Internet has aroused the strong demand for users to “carry the number to the network.”The Ministry of Industry and Information Technology spokesperson Wen Ku said at the press conference on October 22 that as of the end of September 2019, the five provinces piloted by the “portable number transfer network” were all together with the original trials.”It was 2.9 million people.”Despite the increase in data, for users across the country, the port number is more like a castle in the air.According to the news of the Ministry of Industry and Information Technology, the work of “carrying the number to the network” was divided into three stages: before September 20, five pilot provinces (cities) in Tianjin, Hainan, Jiangxi, Hubei, and Yunnan provinces completed the test.Formally provide services; from November 10th to 25th, the other 26 provinces (autonomous regions and municipalities directly under the central government) will be put into trial operation on the “portable number transfer” service; before November 30th, the service will be officially provided nationwide.The staged arrangement looks like a big fat man in one breath, and the feasibility seems to be higher.The transfer service needs to be improved. The “portable number transfer” is getting closer and closer to us. What is the experience of this service?Is it fast?Are there any additional conditions?For the points that these users are most concerned about, we can get a glimpse of the services of the pilot cities.Ale, who lives in Yunnan, told PingWest to play. In January of this year, he handled the transfer of China Mobile to China Telecom, and completed all the procedures on the same day.When asked why he wanted to switch to the Internet, Ale said that he thinks the tariff of telecommunications is more cost-effective than moving.Ale is a typical example of a number-to-network user.In a port-to-network survey report, China Mobile users have the highest willingness to switch networks, and the main reason is that the current operator fees are too high, and secondly because the current carrier signals are too bad.However, according to some users’ responses on the Internet, after receiving the port number transfer service, there will be no SMS.Chen Hao, who is based in Tianjin, confirmed this news to PingWest. She said that in addition to the occasional failure to receive system notification messages, the rest of the time is normal.Chen Hao’s mobile phone number has been transferred from China Mobile to China Unicom for two years. In her opinion, porting the number is a very common thing.Because of the tariff, she also helped her mother to carry out the port number transfer service.”I now have two cards, mobile and China Unicom. There is still a mobile card because mobile often sends traffic, and when it is delivered, it will deliver 10 G.” Chen Hao said, “The mobile signal is good, and the minimum level can be handled.”The warranty package, plus the traffic sent, is cheaper than the regular package.” It seems that the process is fast and normal when the port number is transferred.As for the occasional missed SMS problem, PingWest has made consultations with Chinese telecom staff. The other party said that it is more complicated because it involves not only the operator system but also the notification interface of Internet companies.For example, if the user’s mobile phone number is registered with a member of a certain website, then at least two systems need to be passed in the middle, one is the website and the other is the operator.Therefore, in the process of debugging the various systems in the portable number transfer network pilot area, there may be cases where the alien network cannot be identified.As with moving, there are a lot of things, and the time required to carry them will be longer, but these problems will be solved one after another.What do operators think?At present, the industry generally believes that China Mobile users have the highest willingness to switch networks, which has a lot to do with China Mobile’s huge user base.According to the latest data, as of the end of March 2019, China Mobile had 931 million users, China Unicom had 323 million users, and China Telecom had 315 million users.The total of the latter two is not as good as China Mobile.▲The picture comes from the C114 communication network. Therefore, China Mobile has shown some defensive postures during the landing of the port number transfer network. Mobile has launched activities to retain existing users.Previously, China Mobile launched the “Check Network Age Delivery Traffic” campaign, which only needs to send “2019” to 10086, and can get up to 10GB traffic.Later, some users questioned that this activity would restrict the port number transfer, but China Mobile customer service responded by saying: “The traffic is only sent for 3 months, and will not restrict the port number transfer.” China Mobile launched a gift flow activity at this time.Undoubtedly want to stabilize the user.Similar to Tianjin’s Chen Hao, Chengdu’s Cheng Guan said to PingWest that she also frequently receives SMS alerts for mobile streaming.In this way, although the tariff is unchanged in one month, the service has invisibly increased.Due to her attachment to the old number and signal quality, she will continue to use China Mobile’s services.It can be seen that the “gift flow” strategy has a certain retention effect in the case that all mobile network services are getting better and better.China Mobile’s move is also in response to the Ministry of Industry’s request to streamline tariff packages and reduce traffic costs.China Mobile and China Unicom have stated that they will conscientiously implement the relevant work requirements set forth in the 2019 government work report, further standardize the tariff package, and ensure that the port number transfer will be implemented as soon as possible nationwide.Ke Ruiwen, president and chief operating officer of China Telecom, said at the China Telecom’s performance conference that only by grasping the customer experience and service capabilities can we win the initiative in providing services to the number.In fact, the comprehensive transfer of the port number has been forced to improve the quality of service.Putting three operators on the same starting line, whether it is tariffs, signals, or services, will affect the user’s final choice, which undoubtedly intensifies competition among the three major operators.However, at the time when the number portability network is popularized, the huge variable of “5G” will be added to the competition of operators, which will be a comprehensive test for operators.We need to “carry the number to the network”? In the parking lot, we will always hear such a dialogue.- “There is no news.” – “What card do you use?” – “Unicom! I want to change the mobile, but changing the number is too much trouble.” The objective reason for the general user to carry the number to the network is nothing more than a signal.There are three reasons for tariffs and services, and the subjective reason is that the mobile phone number is bound with too many additional services, such as game accounts, financial accounts, online accounts, and so on.Although most users are not satisfied with some of the services of current operators, they can only continue to use them.On the other hand, the popularity of smartphones has reached almost two Chinese hands.Therefore, it is not surprising that a user has multiple phone cards at the same time. A large part of the reason is that they are attracted by some of the advantages of other operators, but they cannot give up the current calling card.”I have three mobile phone numbers, one working and one living, and one pure traffic card.” Tian Yu said.This situation is likely to change in the coming period.The Ministry of Industry and Information Technology has issued a 5G commercial license to the three major operators, and the real commercial landing arrow is on the string.The upcoming 5G has stimulated a new wave of user requirements for carrier services.At present, the three major operators are in the midst of 5G commercial preparation.On MBBF2019 (Global Mobile Broadband Forum) on October 15, 2019, China Mobile said that it plans to build 50,000 5G base stations in 50 cities in 2019. In 2020, it will expand 5G networks to over 340 cities.On the other side, China Telecom and China Unicom announced the “5G Network Co-construction and Sharing Framework Cooperation Agreement” on September 9 to build a 5G network. The purpose is to reduce the cost of 5G network construction and operation and maintenance, so as to rapidly form 5G service capabilities..At present, 5G shared base stations have been opened in Xiamen.However, unlike the previous 3G to 4G, 4G to 5G will maintain a long-term continuous process, and 4G and 5G networks coexist.In this case, the three major operators have time to explore opportunities for growth during the segmented time period.According to Xinhuanet, China Telecom has already completed the internal measurement of the port number transfer in 26 provinces and cities, while China Unicom has increased the number of “portable number access” packages from two to four.How consumers will choose, they will wait for the day when the port number is fully open.* Wenzhong Tian Yu, A Le, Chen Hao are all pseudonyms.