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IDC recently released the “Quarterly Tracking Report on the Chinese Wearable Device Market” in the first quarter of 2020.The report shows that Q1’s various wearable devices have declined to varying degrees: Q1 China’s wearable device market shipped 17.62 million units, down 11.3% year-on-year; basic wearable devices (that is, wearable devices that do not support third-party applicationsEquipment) shipments of 14.86 million units, down 5.5% year-on-year; shipments of smart wearable devices were 2.76 million units, down 33.3% year-on-year.Among them, Huawei’s wearable device shipments were 428,200 units, accounting for 24.3% of the market share; the second-ranked Xiaomi was 414,400 units, a slight decrease of 0.6% year-on-year, accounting for 21% of the market share; Apple was 284,800 units, share16.2%.The report pointed out that the reason for the decline in Xiaomi’s wearable devices this quarter was that the bracelet was shut down during the epidemic due to supply chain shutdowns and insufficient demand, while Apple is still in domestic production, and Huawei is doing well in channel operations.Quarterly shipments have increased year-on-year, respectively 15.2% and 18.8%.In addition, Lexin relied on mobile phone manufacturers’ orders for bracelets, and its shipment volume increased by a significant 72.9%. The genius children’s watches under BBK were severely affected by the epidemic. The restrictions on children’s outdoor activities led to a sharp drop in demand.The report on the quarterly follow-up report of the Chinese wearable device market pointed out that the domestic wearable device market in Q1 2020 will present three main characteristics.The first is that the headphone and adult watch sectors have grown against the trend.In Q1 2020, the headphone market shipments increased by 26.5% year-on-year, and the adult watch market shipments increased by 8.4% year-on-year.This is mainly due to the increasing number of home office and study scenarios during the epidemic, which has driven the demand for headset products.In addition, the adult watch market relying on offline communication channels is more mature in channel operations.Second, users’ budgets on consumer electronics devices are gradually tightening, and price sensitivity is also increasing.Among them, the average price of earphones fell by 15.1% year-on-year, and the average unit price of children’s watches and bracelet products decreased to varying degrees.In addition, after the epidemic, the channel operation capabilities of domestic wearable device manufacturers appear more important.IDC China Research Manager Pan Xuefei pointed out: “There are still many opportunities in the wearable device market in 2020. In addition to the technical layout in the health field, the ability to grasp user needs and channel operations will be more important. Accurate grasp of user needs can help manufacturers inControl costs while catering to and guiding user choices, and channel operation capabilities are no longer just broadening or even relying on online channels, but strengthening in-depth cooperation with channels.”

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