Editor’s note: This article is from the micro-channel public number “sprout NewSeed” (ID: pelink), Author: Liu Bo, 36 krypton release authorized.Technology giant Apple Inc.’s stock price has recently been described as a “roller coaster” experience.Affected by the new crown pneumonia epidemic, since mid-February this year, Apple’s stock price has started to fall from a high of 1.4 trillion US dollars. Until Monday, the stock price has plummeted 2.12% to $ 224.37, and the total market value has fallen below 1 trillion.U.S. dollars, to $ 981.738 billion.In other words, in just one month, Apple ’s market value has evaporated nearly 450 billion U.S. dollars, or about 3.2 trillion yuan, which is equivalent to losing 580 million units of the iPhone11 National Bank version with a starting price of 5,999 yuan.However, after a historic sell-off, US stocks ushered in a historic rebound.It is reported that the US Congress is close to reaching a fiscal stimulus bill totaling US $ 2 trillion in order to deal with the economic shock caused by the new crown pneumonia epidemic and help companies and workers under the epidemic to survive the crisis.As related optimistic expectations spread, market sentiment has been greatly boosted, and large US technology stocks have risen sharply, and Apple is no exception.As of 16:00 on March 24th, Eastern time, Apple’s market value has returned to more than one trillion US dollars, and the latest total market value is reported at 1.08 trillion US dollars.Of course, even so, it is more than 300 billion US dollars away from the highest point of Apple’s own market value.Although retaining the position of “trillion dollar club”, the start of 2020 is really too difficult for Apple.With only 42 stores open and facing multiple huge fines, as early as February this year, Apple has acknowledged that the first quarter revenue cannot meet its revenue target, and this is also the first giant company this quarter to acknowledge that revenue expectations cannot be achieved.Earlier, due to the outbreak of the new crown pneumonia epidemic in China, Apple announced on February 1 that it would temporarily close retail stores in mainland China.In an interview with the media at the end of February, Apple CEO Cook said, “I feel that China is controlling the epidemic, and China’s (confirmed cases, etc.) data is declining day by day. Therefore, I am very optimistic.” Indeed, China has gradually graduallyThe epidemic of new crown pneumonia was controlled, but Cook must not have thought that the epidemic would spread rapidly around the world.Up to now, with the exception of China, the number of confirmed cases of new crown pneumonia in other regions of the world has exceeded 200,000, and the situation is very grim.Affected by this, Apple had to announce the closure of all retail stores outside Greater China on March 18 until March 27 in order to respond to the new crown virus crisis.At the same time, Apple will also transfer the annual Global Developer Conference (WWDC) to be held online in June.Today, of Apple’s 511 retail stores worldwide, only 42 stores in Greater China can open for business, and it is a time-limited business model, and most of the business hours have been shortened to less than 8 hours.For the time being, Apple’s plans for the rest of the stores to reopen on the 27th seem to be a little too optimistic.Some industry insiders believe that the reopening hours of Apple’s stores around the world will depend on when the peak of infection in the United States and Europe appears.According to Apple’s financial report for the first quarter of fiscal 2020, the United States and European markets, which accounted for the first and second revenues, contributed revenues of $ 41.367 billion and $ 23.273 billion, respectively.Moreover, Apple’s sales channels in the European and American markets are mainly offline. The closure of retail stores in these regions may directly reduce Apple’s sales by 50%, far exceeding the impact caused by the closure of stores in Greater China.In addition, Apple also faces multiple huge tickets.The class action lawsuit filed against Apple’s “Speed Down Door” two years ago ended in early March this year.According to the settlement, Apple needs to pay consumers $ 25 in compensation for each iPhone. This amount may be adjusted up or down based on the number of iPhones eligible for the claim. The minimum total expenditure is $ 310 million and the maximum is $ 500 million.At the same time, the French General Administration of Competition Supervision issued a huge fine of 1.1 billion euros to Apple on March 16, citing the company’s monopoly in the distribution network, which constitutes unfair competition for independent dealers.The highest ticket ever issued by an institution.Not only that, but also the two wholesalers of Apple Inc.-Technology Data Corporation and Ingram Micro, which were fined 76.11 million euros and 62.97 million euros respectively.Apple responded by saying that this was a “frustrating decision” and that it would appeal against it.Obviously, the huge ticket has undoubtedly worsened the current situation of Apple.The implementation of online purchase restrictions severely hit the supply chain. On the night when Apple announced that it would close all retail stores in Greater China, its official website quietly launched several new products, but it did not have the long-standing iPhone SE 2 (iPhone 9).This also means that under the premise that Apple has previously announced the cancellation of the spring conference, the new machine will not be able to meet consumers this spring.In addition, Apple last week set purchase restrictions on several of its products.For example, the new MacBook Air and Mac mini can only order five units per user, the new iPad Pro (11-inch model and 12.9-inch model) are limited to two per user, and the iPhone can only order two per user.Although Apple later lifted restrictions on buying iPhones online, restrictions on new product purchases still exist.In addition, according to the February global smartphone statistics released by the data statistics company Strategy Analytics, Apple shipped only 10.2 million mobile phones in February this year, a year-on-year decrease of 27%.The reasons for these negative effects are directly related to the impact of the Apple supply chain on the epidemic.Although foundries such as Foxconn in China have gradually resumed production, their production capacity is not as normal as before, and the number of deliveries has been seriously affected.A person working in Apple’s supply chain said that not all operations are proceeding at a normal pace because the supply of parts is still slow.It is reported that Murata Manufacturing, which produces chips and circuit boards for Apple, Renesas Electronics, and Ibi Electronics Co., Ltd. have all stopped local production.In addition, Apple has hundreds of R & D engineers in Israel engaged in the development of new processors and basic technologies.But right now, Israel only allows local people to leave their homes if necessary, such as buying food and medicine.Jabil, which manufactures the iPhone case, also recently said that its factories in China are “close to normal levels”, while factories in other parts of the world have experienced 5% to 10% lower production capacity than usual.Some industry analysts pointed out that “Even in the best hypothetical scenario, Apple ’s supply chain that was damaged by the outbreak of the new crown epidemic will not be able to fully recover its production capacity until April.” According to the investment bank Wedbush report, it is estimated that the top iPhoneThere are approximately 925 million generation users, of which only 350 million will enter this year’s replacement cycle, which may bring Apple $ 131 billion in revenue, but a decrease of 14% from previous estimates.In addition, it also expects that Apple will not release 5G phones this fall due to the epidemic affecting the Asian supply chain.But according to sources from Bloomberg, the iPhone 12 will still be released this fall. It includes four plans and all support 5G networks.At this point, whether the iPhone 12 can be released on schedule has become a huge suspense, but it is certain that, as the beginning of Apple’s 5G mobile phones, no matter what the outcome, it will have a significant impact on Apple’s current year’s performance.Conclusion There are no completed eggs under the nest. With the spread of the new crown pneumonia epidemic to the world, global technology giants, like Apple, have been affected without exception.Google’s parent company Alphabet has advised all employees in North America, Europe, Africa and the Middle East to work from home.And after consideration, it completely canceled its I / O developer conference originally scheduled for May this year, including other forms such as online, even if this is its biggest event this year.The ride-hailing giant Uber said in a risk alert file submitted to the Securities and Futures Commission: “The number of users of the platform will decline significantly or fluctuate due to many factors. The most significant factor is the recent outbreak of the new crown virus.”Uber warns investors that the outbreak will affect operations outside the U.S. and could disrupt the supply chain of its “new mobility services” business, such as electric bikes and scooters.As a result of an employee suffering from new crown pneumonia, Samsung closed the Gumi City factory in Gyeongsangbuk-do, South Korea, and sent all employees of the factory home for isolation and inspection.But because this factory is responsible for the production of Samsung’s foldable phone Galaxy Fold and the newly launched Galaxy Z Flip, the shutdown and shutdown will inevitably affect the production of this series of phones.In short, the new crown pneumonia epidemic has brought a lot of tests to global companies including technology giants.The start of 2020 is indeed difficult, but only by persisting and coping with the epidemic can we wait until the spring blooms..
Apple: 2020, I’m really too hard
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