Editor’s note: This article is from the micro-channel public number “Brain polar body” (ID: unity007), Author: Tibetan Fox, 36 krypton release authorized.If I had known, CES 2020 will be the only global technology exhibition that I can see before April this year. I will definitely cherish it. Every new gadget will be thoroughly explored.As the (possibly) the only remaining fruit in the first half of the year, CES 2020 is unexpected and will become the trend vane of the technology trend this year.At the exhibition, “R technologies” such as AR / VR / XR attracted special attention. From the fields of intelligent driving, industrial manufacturing, consumer games, etc., they saw a place for related applications.Exhibitors such as Honda, Jeep and Audi have invariably adopted VR to simulate driving situations.And unlike the false fire a few years ago, “R technology” not only represents the technology trend of this year, but also has become synonymous with people’s imagination of technology in the next decade.In the ninth edition of the Consumer Trends Study released by Ericsson’s Consumer & IndustryLab, the technology development trajectory in the next ten years predicted artificial intelligence, VR virtual reality, augmented reality AR, andThe combination of 5G and automation technologies enables humans to realize the “perceived Internet of Things”.In this reality, the online environment and offline entities are no longer distinct.More than 70% of respondents expect that by 2030, the world in VR games will be hard to distinguish from the real world.So, it’s time to stand at the starting point of CES 2020, to look at and imagine what changes might happen in the next ten years?Those “R technologies” changes at CES 2020 are without a doubt. Today we are standing at any turning point that can be called “R technologies”.Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), etc., are all developing rapidly, with a view to bringing real immersive entertainment to human beings.Specific to CES 2020, there are some trends worth noting: First, disruptive updates on the hardware side are becoming increasingly rare.Today’s CES (International Consumer Electronics Show) is hard to see any breakthrough innovations.Specific to the “R technology” field, no new AR / VR products have been released.The most breakthrough product may be Nreal AR glasses, but it is also an iteration based on the 2019 developer version.This aspect shows that the market factors that stimulate consumer electronics have shifted from technology-driven to industry- and content-driven.When the number of independent devices that break the norm is becoming less and less, then whether to open up a prosperous world of experience has become a key winner of technological hardware.Therefore, more and more hardware manufacturers have chosen to cooperate with technology companies such as Qualcomm. For example, Nreal AR glasses are cooperated with Qualcomm and used with AI mobile phones equipped with Snapdragon processors.All PicoNeo 2 products have been equipped with the Qualcomm Snapdragon 845 mobile VR platform, adding more advanced relocation algorithms.Second, the enterprise market for VR products has exploded.Since innovation is hard to produce at the hardware level, how does the industry perform?For VR products, it’s gratifying.We have seen that many technology products that integrate reality have been widely applied to the experience end. From car manufacturers, factory managers, or game manufacturers, they are very willing to use the virtual world to enrich the user experience.For example, through the 4 × 4 Adventure VR Experience, Jeep allows users to experience the exciting “Hell’s Revenge” off-road journey and stay in the Moab off-road mecca.Honda has also adopted the V2X system to restore the future urban environment experience, including autonomous driving, shared travel cockpit, and vertical take-off and landing (VTOL) aircraft.In addition, industrial applications in some vertical scenarios are also emerging.For example, Nreal glasses mainly focus on developers, underwater AR headsets or goggles, and Samsung’s AR glasses with gait enhancement and excitation system (GEMS).It can be seen that even if no new technology has made a breakthrough, the Fusion Reality Technology Cluster has begun to find its own spring in the enterprise market.Third, it is still difficult to break the content.In the consumer market, unless hardware vendors can provide attractive content and services, subsequent consumer interest will soon disappear.In the field of converged reality, we see that virtual content is still lacking.Despite the emergence of lightsaber games like “Beat Saber” that incorporate the style of “Star Wars”, it is aimed at driving sales of VR equipment.But in general, the lack of communities and the imperfect content ecological environment still hinder the breaking of the consumer market.Including Magic Leap, the most well-funded technology startup in the United States, raised US $ 2.6 billion for research and development of augmented reality devices, and it still has not delivered a surprising software and hardware ecosystem.In general, “R technologies” have begun to show their practical value and gradually become commercially attractive.However, there is still a long way to go before the “real fusion” is truly achieved.As Jitendra Waral, a senior analyst at Bloomberg Intelligence, said, there needs to be enough financial resources to support the product because technology is still evolving.Long and long road: Perceiving the future of the Internet of Things stands at the starting point of the practicality of “R technology”. It may be difficult for ordinary people to imagine how VR / AR will enter life on a large scale, but imagine the “perception of ten years”The “Internet of Things” era is perhaps a very interesting thing.According to Ericsson research, after entering the 5G era, wearable devices such as VR / AR / XR will become the main media for the immersive digital experience of the public.Imagine such a completely virtual dining environment. What you see and hear with your ears, including the touch of napkins and cutlery, the aroma and taste of food on the table, are no different from those in the real world.As soon as you think, invite friends who are thousands of miles away to dine together and have fun chatting … Do you feel that you can stay home at home without getting tired?This is clearly beyond the reach of smartphones, and it requires more sophisticated immersive electronics to be successful.Therefore, we can also see two elements of the development of “R technology”: First, the cultivation of habits in the consumer market.Market research agency Tractica predicts that it will take several years for the commercial AR market to meet growth, and the most profitable will be software.Both Microsoft and Intel are also very optimistic about the development of mixed reality MR.But on the whole, AR / VR / MR all need to change consumer life to really open the situation.At present, there are several areas worth trying.For example, retail and online shopping in China and the United States have surpassed physical shopping, and e-commerce has reached a turning point. This is why new concepts such as new retail, smart retail, and unmanned retail frequently appear. The next wave of retail formats must be mastered.What is iteffectiveness.Is it possible for consumers to touch and distribute products online in one day?This is possible in an “R technology” environment.In addition to using the AR page application to complete the personal terminal experience transformation, international express companies such as DHL and FedEx have launched trial plans to verify the possibility of AR glasses picking up to improve the efficiency of the supply chain.In the traditional manual pick-up process, workers must search and select parcels in the warehouse with report lists and handheld scanners.When using AR visual pickup, workers wearing smart glasses can quickly get prompts, which can improve up to 25% of the time compared to ordinary manual search.(Commercial AR market growth forecast) The other is entertainment games.The switch fitness ring ranked among the best financial management of the year, showing a huge market space for personal home entertainment.In comparison, VR games have significantly higher degrees of freedom and immersion.And although the current technical experience has not yet reached the desired level, many consumers expect that this convergent visual experience will first appear in games.For example, at CES 2020, PicoNeo 2 is equipped with a 4K high-definition display, and supports indoor space 6DoF and SLAM, allowing players to move within a large range of the entire room, thereby changing the music rhythm game “OhShape” that mobilizes the whole bodyIt’s funny.When the human body contour wall appears in the game, the player needs to adjust the correct corresponding posture to pass through. In such a large and comprehensive movement, it may well become a family entertainment item in the living room scene.With the advancement of technology and the improvement of the content ecology, half of people believe that by 2030, the differences between the real world and the digital world will disappear.The second element of the “R technology” explosion is the comprehensive advancement of technical capabilities.To open up the possibilities of applications, changes need to be made on conventional issues such as software and hardware.For example, AR devices, like other mobile wearable devices, need to address issues such as processor performance, battery life, and display resolution.The same is true for VR devices, which need to address issues such as distortion correction, sensor tracking, and visual delay.Therefore, the increasingly important tasks in advanced VR / AR / MR require the entire industry chain to work collaboratively.For example, upstream semiconductor manufacturers build higher-performance processors to cope with vision-intensive tasks, and use more advanced algorithms to solve problems such as displacements generated during motion and reduce stuttering.Another example is the hardware supplier, which uses electromagnetic and IMU multi-sensor fusion technology to increase the tracking refresh frequency of the handle to ensure lower latency and better cope with interference from complex environments.Only with the advancement of these internal and external technologies can a breakthrough upgrade of the product experience be achieved.An interesting phenomenon is that we have become increasingly confused about the concepts of “offline” and “online”.Many daily offline activities have begun to provide virtual trial experiences. The physical and digital are becoming two avatars of ordinary people, becoming as tangled as spaghetti.When the perceptual boundary between virtual and real loses its meaning, the “R technology” of visual interaction will undoubtedly occupy the core position of the interaction.The vibrant “R world” is also one of the things to look forward to this spring..
Converged Reality Trends at CES 2020: Perceiving the “R Technology” Magic in the Internet of Things
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