Editor’s note: This article is from WeChat’s public account “Finance and Finance” (ID: caijwj), author Yueluo Wudi, 36 氪 Reprinted with permission.At 11 am local time on February 11, San Francisco, Samsung held a press conference with the theme “The Next Galaxy”. This year, Samsung’s most important mobile phone, the S20 series, was unveiled.Samsung, known as the king of modern mobile phone industry design, is a supplier of the entire mobile phone industry chain, and the South Korean industrial giant with the largest mobile phone sales in the world. Its S series is one of the most anticipated products in the industry, and this year is no exception.Earlier this year, Samsung’s smart phone business executive changed his coaching. Lu Taiwen officially replaced Gao Dongzhen, who has been in this position for 4 years. Lu Taiwen was previously the head of Samsung mobile development. During his tenure, he was responsible for Samsung’s brilliant GalaxySeries, a character belonging to the young handsome level.In fact, Lu Taiwen’s promotion record in the past two years can be described as a “rocket”. In a few years, he has upgraded from R & D management to become the head of the entire business department.This time, Lu Taiwen stood on the stage in San Francisco, and he shoulders the responsibility to regain Samsung’s glory in the mobile phone market. Although Samsung continues to hold the top spot in global mobile phone shipments in 2019, it currently leads the second place.Huawei has only more than 3 percentage points, the latter has pulled Apple behind.There is no doubt that in the past two years, Samsung mobile phones can almost be described in the Chinese market as “failures and failures”, so to continue, it is only a matter of time to lose the world’s top throne.So with this year’s S20 series, most observers believe that this is a good opportunity to re-examine the trend of the mobile phone giant Samsung. They all have the same question: Will this be the final glory and struggle of the empire?To some extent, the S20 has also pointed out a direction for Chinese mobile phone brands-what indicators should be achieved by 2020 flagship phones.1. The most beautiful flowers of the new coach are not necessarily in the most fertile land, but they must be in the most suitable place for her growth.With its mature industrial design level and the control ability of the entire industrial chain, Samsung finally got rid of the impact of the “explosion door” of the Note 7 series in the past two years.After upgrading the S8, S9, and S10 like a toothpaste, the new coach Lu Taiwen finally took out the S20 in early 2020, which is a “leapfrog” mobile phone in the Samsung system.Viewed from the outside, the S20 series uses a full-screen touch screen design. The entire system is equipped with its own top-level curved Dynamic AMOLED Infinity-O screen. In fact, even Apple can only get Samsung’s sub-top screen.This screen supports 2K resolution and 120Hz at the same time, but it should be noted that in the screen adjustment options, only the display mode of 2K resolution + 60Hz refresh rate or 1080P resolution + 120Hz refresh rate can be selected, that is, highThe refresh rate and high resolution are still only one of two options, but it is already very rare.As the top manufacturer of the mobile phone industry’s supply chain system and the world’s first-selling terminal manufacturer, Samsung has configured a high refresh rate screen on its flagship machine, which means that in the new year, a high refresh rate will become standard for flagship phones.Moreover, when the under-screen camera technology cannot be mass-produced, hollowing out curved screens will become the mainstream solution for full-screen processing.Samsung has always tried the layout of the rear camera module. From single, dual and multi-camera, tried vertical, horizontal and other methods, and selected the upper left matrix on the S20.In terms of S10 series rear horizontal design memory, thanks to Samsung Electronics’ strong memory supply capability, Samsung provides multiple versions of high memory configuration, and all of them are equipped with self-produced LPDDR5 memory + UFS3.0 flash memory.In addition, the S20 Ultra is also the world’s first mobile phone with a single capacity of 16GB of memory-this is the only one at this stage, representing the highest level of memory.On February 6, Micron announced the mass production of LPDDR5 memory. In fact, Samsung, one of the three giants in memory, has also achieved mass production of LPDDR5, and it is more advanced than Micron.However, the S20 does not use UFS 3.1 technology, which will be a big regret.The combination of large-memory + large-flash memory with advanced protocols will become the new standard for flagship machines.In terms of battery and charging method, although Samsung is much better than Apple, it is indeed worse than domestic manufacturers.It is a little behind in charging power, and the Ultra version of 45W wired charging has to be purchased separately.Under the premise of ensuring battery life, reducing the number of recharges and increasing the battery capacity to some extent makes up for the weakness of the charging power. Such a compromise is also acceptable.2. In terms of performance monster processors, Samsung’s entire system is based on the region, and the 4G version is equipped with a Qualcomm Snapdragon 865 processor or its own Orion Exynos 990 processor.The 5G version uses the Snapdragon 865 and selects the Snapdragon X55 modulation regulator for implementation; the Exynos 990 uses the Exynos 5123 modulation regulator for its own implementation.It is worth noting that Exynos 990 may be the final work of Samsung ’s self-developed mobile Soc processor chip. Shortly after the release of Exynos 990, Samsung announced the dissolution of the independent R & D team and abandoned the self-developed “Mongoose” architecture.Go to ARM’s public version architecture.This means that the Exynos 990 has become the final work of the Mongoose team, and the S20 has become the final glory of the Exynos chip.For Samsung users, there may be problems with subsequent services, and use and cherish it. Samsung ’s abandoned R & D structure is a major industry shake for mobile phone chips.However, the 5G combo set of Snapdragon 865 mobile processor + Snapdragon X55 modulation regulator will become the configuration of almost all Android flagships in 2020.In terms of cameras, this is the biggest improvement and contribution of the Samsung S20. In addition to the 108 million pixels that are important, there is also a 10x optical zoom and a terrible 100x digital zoom. This should be the largest zoom lens currently in mass production.The outsole main camera + periscope telephoto camera, finally outside OPPO and Huawei, have been followed up by large manufacturers, this standard will become the flagship machine configuration in 2020.Some time ago, the entire Weibo was a battle between Xiaomi and Honor’s camera pixels.As a multi-lens, customized successor (previously Nokia) of mobile phone cameras, Huawei, on the topic of 100 million pixels, bluntly said that the direction of 100 million pixels was wrong.Not to mention that the direction of 100 million pixels is not right, but at least one point, before Samsung, only Xiaomi used it.The release of the Samsung S20 means that a high-pixel-108-megapixel camera will also become standard for flagship phones, as industry giants have gradually moved from the exploration and testing stage to the actual application stage.However, the standard and upgraded versions of the Samsung S20 series are still missing the 100-megapixel camera.But the high-pixel-to-100-megapixel contention can drop dust.In the new imaging system, 100 million pixels-even composite ones-could be the direction.After all, Samsung has a huge halo effect.The first is the world ’s largest mobile phone terminal manufacturer, the second is the world ’s largest mobile phone camera supplier other than Sony, and the third is the world ’s only mobile phone supply chain controller.With this identity and status, starting to push a device means that this device can become the future direction.In addition, when we evaluate the S20 Ultra’s 108-megapixel camera, we also need to see the actual situation of imaging and supply to other terminals.In terms of imaging, due to professional limitations, it is not possible to evaluate its pros and cons. Based on official information, we know that there are certain differences between different models of this camera.Among them, Samsung’s own S20 Ultra is equipped with the internal model S5KHM1, which uses 12 million pixels to output 108 million pixel pictures through “Nine in One” interpolation, which can reach 2.4um (3×0.8um).Outsole output, imaging and low-light shooting are obvious, and it supports 79 ° wide-angle shooting.The S5KHM1 parameter of the 108 million camera for self-use is S5KHMX. The main customer is Xiaomi. The latest Xiaomi phone 10 is equipped with S5KHMX. It uses 27 million pixels to achieve 1.08 through “four-in-one” interpolation.The output of a megapixel image can reach a 1.6um (2×0.8um) outsole output. It lacks PDAF (Phase Detection Auto Focus) technology support.The official information of the 108 million cameras of different models on the “Nine in One” and “Four in One” and other parameters have an impact on imaging. It is estimated that no one except the professional agencies or Samsung owns it.However, according to Samsung’s usual practice, those who supply their own products are definitely better than those who supply other customers.In addition, thanks to the support of the chip and the improvement of mobile phone pixels, the 108 million pixel imaging system also supports 8K video recording and DepthVision Lens 3D ToF depth of field shooting.The rear matrix camera module was also considered weird when the Nut 3 Pro was released.In fact, the matrix layout combines the design advantages of Huawei Yuba’s four-shot “square” and the conventional vertical “exclamation mark”, which can more compactly arrange the camera and flash-matrix imaging module will become the mainstream design in 2020.In other respects, the Samsung S20 series is also full of sincerity. Needless to say, 5G certainly has a corresponding version; dual speakers, linear motor, IP68 dustproof and waterproof, NFC, ultrasonic fingerprint recognition, WIFI 6 and so on.3. Difficulties In the Chinese market, in the context of “standard card slots, upgraded version of the market supplement, flagship version delimits the standard, concept version shows technical muscle”, Samsung is trying to pass the New Year’s press conferenceProducts, the S20 series is launched into the market.It can be said that the S20 series is by far the biggest move Samsung has put on “stacking.”We must also acknowledge that Samsung’s internal design and stack manufacturing of mobile phones represent the industry’s advanced level.In a mobile phone with a lot of money, Samsung also plugged in two main chips-Snapdragon 865 + X55 or Exynos 990 + Exynos 5123 combination. If Soc is an integrated baseband instead of a plug-in, can Samsung still plug in it?More stuff.The standard version of the S20, under the weight of 164g, is still equipped with a 6.2-inch screen, and it is packed with a 4000mha large battery. At the same time, it is also packed with 64 million + 12 million + 12 million matrix image modules.One 1 / 2.55-inch sensor and two 1 / 1.7-inch sensors, and ensure that the peripheral hardware is the same as the upgraded version (S20 +) and high-end version (S20 Ultra).In the same situation as the S20 +, the matrix imaging system adds a ToF depth-of-field camera and an additional 500mha of battery. However, as a series of intermediate models, it is estimated that it will be difficult to use the volume. After all, the difference from the S20 is tooIt’s small.S20 Ultra, the true flagship machine, except for the most advanced industry mobile processor (Snapdragon 865) + the most advanced memory processing protocol (LPDDR5) + mature flash processing protocol (USF3.0) hardware matching, which represents the Samsung revolutionSexual change is the rear matrix imaging system.To say regret, there may only be fast charging, but the 5000mha large-capacity battery finally does not have to worry about the shortcomings of Samsung mobile phone battery life.In the case of ensuring that all aspects of the configuration do not shrink, the S20 Ultra is the “super-class” presence in smartphones at this stage.In today’s mobile phone with excess performance and more gimmicks than practical ones, we haven’t seen such an epoch-making flagship mobile phone that is powerful enough, has almost no disadvantages, and has almost no rivals.Because at the beginning of 2020, Samsung set a new standard for the technology and hardware configuration that can be stacked in the supply chain.But we should also see that the “weakness” of Samsung being smashed by Huawei, Xiaomi, and even OV in the Chinese market has not changed due to the emergence of the S20, such as accurate grasp of Chinese user needs, specific brand communication strategies, and flexibleMarket smell and decision-making … and these are not solved by hardware stacking.As for the price?Does not exist, just like it..
Samsung S20: The final glory and struggle of the empire?
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