At the moment when the epidemic is continuing, schools in many regions have been delayed, and hundreds of millions of students have flooded into the online learning channel, which has fueled the booming online education industry and accelerated the penetration rate. It has also triggered a new round of discussions on online education in the market.In contrast, offline education and training institutions are facing a “severe winter” of closures, and practitioners have fallen on the eve of the transition.Under the “ice and fire” dual world, how can offline education institutions transform themselves?What kind of offline education institutions can successfully transform online?What is the indispensable core key of online education … Dr. Yang Zhengda, the founder, chairman and CEO of iTutorGroup, the parent company of the online education brand vipJr, the parent company of vipJr, the only youth online education brand who experienced SARS in 2003, recentlyInterviewed by media, from the three aspects of the definition of online education, technical threshold, future development of a comprehensive interpretation.Essentials of survival: Quickly embrace the capital winter of technology in 2019. The education and training industry has undergone a reshuffle. A sudden outbreak in early 2020 has accelerated the departure of some companies.After the offline training was completely suspended, offline training institutions had to face various challenges such as the risk of fee refunds, student retention, and capital flow, becoming the last straw that crushed the “camel”.In this regard, Dr. Yang Zhengda, who has more than 20 years of practical experience in Internet education, gave his own judgment. He believes that the offline institutions that can survive the epidemic must have two characteristics: first, sufficient cash flow, and second,It’s fast embrace technology, with internet genes.He suggested that the first thing for offline training institutions to quickly keep up with market changes is to fully communicate with management and students (parents) to ensure cash flow and customer service.Under this premise, we actively seek the assistance of third-party platforms for online course resumption and continued service.After implementing the air classroom with the help of a third party, Dr. Yang Zhengda combined with experience and provided three feasible suggestions to offline training institutions: first, comprehensively adjust the work process and service process; second, build a technical team through recruitment,Solve how to integrate the existing business model with online and offline. Third, assess the scope of existing capabilities and transfer services from offline to online in stages.During the Spring Festival this year, the flow of educational technology for Mackie surged sharply. Its youth brand vipJr increased its usage by 215% over the same period last year, and the adult brand TutorABC increased by about 85%.Compared to head online education companies such as McKee Education Technology, which has accumulated many years of experience, many new entrants in the industry are still in the initial stage of exploring the teaching model. Before they really understood the essence of online education, they hurriedly joined this “all people”Online classrooms have caused a series of problems such as frequent downtime in the background, forced live streaming by teachers, lack of interaction in the classroom, and poor user experience.Many practitioners simply equate online education and live classes, open classes, or tool-based learning software. This is in the opinion of industry veterans with many years of experience the same.”In the past, everybody heard that online education would feel poor interaction. Why? Many people understand that online education is large class live lessons. In fact, large class live lessons are only auxiliary teaching, not mainstream online teaching.Dr. Yang Zhengda believes that the interactive form of human-machine interactive teaching in the future will be replaced by AI and big data-driven real-life online interactive teaching forms.He predicted that after this epidemic, online education will be redefined. Online education will change from the supporting role in education and training, from assisted teaching to dominant teaching, from human-computer interaction to real human interaction, and from experience in the past.Focus on teaching to data-led teaching.Relying on the self-developed online audio and video teaching platform Maiqiyun, and more than ten years of operating experience, Maiqi Education Technology focuses on live interactive online one-to-many small classes, and also provides one-to-one and online large-class classes to meet customers’ differentDemand, on average, more than 100,000 students take online courses on the platform.Technology-driven: The 20-year iterative update on the battlefront is just the beginning, and more complicated experiences and processes are needed behind it.Dr. Yang Zhengda believes: “If you just move the classroom up, it is very simple and there are no barriers to entry.But to be able to turn online admissions to student management, operations, teacher management, teaching and research all into an online closed loop, you need to find someone with an Internet gene to help you do it.In addition, the so-called AI wisdom education, which is the mainstay of many educational institutions in the market, often only stays at the primary level of data statistics applications, and it takes a long time to accumulate experience and explore the scene before landing. He explained that from offlineTo go online, you need to have very different abilities: first, to master the data. The offline field represented by the service industry usually makes decisions based on human experience and on-site judgments, and online can make judgments through data.Secondly, it is more difficult to grasp what kind of data has an impact on the results. Through the establishment of key labels, detecting the needs of users and providing corresponding services, the test is “real time”. After more than 20 years of online teaching experienceLater, Maggie Education Technology is currently the only company in the online education industry that independently researches and develops and operates independently from the front desk, the middle stage, and the underlying technology. “Iterations of software often undergo multiple transformations as the company becomes larger and larger.Upgrade, we have been operating for more than 20 years. In the middle, we have changed the online teaching platform from the bottom to the middle stage to the front desk.Done too many times iteration.Dr. Zhengda Yang introduced. During the epidemic, McKee Education Technology opened its self-developed McKee Cloud online learning platform for free for the first time to the society. McKee Cloud is based on TutorMeet + real-time audio and video independently developed by McKee Education Technology.Based on a teaching platform, with a global network architecture, through product function expansion and application scenario evolution, it has been upgraded to a new SaaS cloud service with a wide range of uses, including online education, corporate training, video conferencing, etc. At the same time, McGee Cloud can provide moreProduct service functions, such as real-time audio and video, live video / on-demand, video auditing, live monitoring, and other independent product functions. No wonder some media have praised Maiqiyun as “the most professional and most educational online audio and video in the education industry.”Learning platform.” Since its inception, Maggie Education Technology has always been adhering to education through data, de-borderization, and sharing. According to Dr. Yang Zhengda, the real key to online education is to provide refined services and services.Large-scale operations. At present, there are nearly 500 engineers and algorithms in Maggie Education Technology.As the key to dominating the company’s operations, a Shanghai art training institution uses the McKee Cloud platform to carry out changes in the online teaching industry: ushering in a new pattern. In view of the future development of the online education industry, Dr. Yang Zhengda proposed that the education and training industry shift from offline to onlineAdmiral is an irreversible trend, and the epidemic will accelerate the inflection point of this trend. He pointed out that online education can provide students and teachers with many advantages. In addition to obtaining high-quality teachers, it can also break the limitations of geographical space., Students can also obtain “education according to their aptitude” education anywhere and anytime. A set of data supports this view. Only from February 1st to February 10th, the number of classes in Maggie Education Technology increased compared with the same period last year.Nearly three times. Among them, the number of students from third- and fourth-tier cities has increased by about 60%. Dr. Yang Zhengda further added: “After the epidemic, I think that online education will usher in a new pattern. From a competition perspective,In the past, they were all disciplinary training institutions. In the future, more platform and tool companies will come in.This outbreak will enrich the ecosystem of online education. In addition to the teaching and video platform providers, course providers, homework management, teacher management system providers, and data service providers will all become important suppliers in the entire ecosystem.”At the same time, he also pointed out that in the past, the competition in the online education industry remained at shallow levels of competition, such as financing burns and horse racing enclosures. In the future, the key points of online education competition will focus on brand, service quality and user experience.”The only flow of online education is word-of-mouth. Educational institutions without word-of-mouth cannot convert even the most traffic.”.
Yang Zhengda, founder of vipJr under Ping An of China: Online education will be redefined after the epidemic
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