In the early morning of February 12, 2020, Samsung launched its second folding screen phone Galaxy Z Flip. This folding screen changed the Samsung Folding Screen Phone Galaxy Flip ’s folding method from left to right and adopted Motorola ’s upper and lower folding design.It costs $ 1380.Since the small-scale sale of Samsung Galaxy Flip and Huawei Mate X last year, flexible folding screen mobile phones have been tested by the market for up to a year. With the continuous improvement of flexible screen technology and hinge technology, folding screen mobile phones have become more and more practical.And the price has gradually stepped down from the altar and dropped to less than 10,000 yuan (about RMB 9,634) for the first time, which is basically the same as Apple’s Samsung flagship model and is no longer unattainable.From concept to trial production, folding screen mobile phones are gradually stepping down from the altar. Although practicality and cost have been greatly reduced, today’s folding screen mobile phones are still far from most ordinary people.With the launch of more folding screen phones this year, how far are we from a real era of folding?01 The history of folding screens mentions folding screens. Many people may think that this is a black technology that was born in recent years, but in fact, flexible screen technology has begun to develop more than a decade ago.Just before the official birth, the concept of the folding screen process itself made the concept difficult to produce for at least five years.The birth of the folding screen mobile phone is mainly pinned on the flexible OLED screen technology.As the world’s largest screen manufacturer, Samsung has begun to deploy the flexible screen industry as early as 2008. In 2011, Samsung showed its prototype of flexible screens at the CES Electronics Show for the first time.After the preliminary results of the flexible screen process were obtained, the market began to spread the news that Samsung is about to launch a folding screen phone. As early as 2012, foreign media broke out. Samsung will launch the first folding screen phone “next year”, probably in 2013.Around February, and boldly predicted that Apple may miss this screen revolution because of its contradiction with Samsung.However, this “next year” is longer than most people expected. Until September 2013, technology fans did not wait for Samsung’s folding screen phone, but just waited for a concept video of the folding screen.Folding screen phones will be launched in 2012 for the first time, patents will be exposed in 2016, and the first products will be officially launched in 2019. Samsung’s folding screen phones have been brewing for at least seven years.In these seven years, there have been many prototypes of folding screens in the mobile phone market, but all of them have achieved mass production. In addition, some manufacturers have confused “audio and video” with folding screens with “dual screen” mobile phones.The most famous folding screen prototype of the year was undoubtedly Lenovo’s Folio.In June 2016, Lenovo showed a bendable phone Cplus and another foldable phone Folio at the Tech World press conference, and also gave a live guest a demonstration use, which is considered to be a Samsung folding”Chu Hu” of mobile phones.But unfortunately, these two phones have not been officially launched until today, and Folio of that year is obviously too bulky to look at today.The representative of the dual screen school is ZTE Axon M. This mobile phone with two screens also called itself a “folding screen mobile phone” at that time, but its essence is just a mechanical patchwork of two screens.It stands to reason that this “dual-screen phone” is not what we think of a folding screen, but last year, Microsoft launched the first “folding screen” mobile phone Suface Duo in ten years, and it was actually the same as the ZTE Axon MOne thing … The reason why folding screen mobile phones are not available late is mainly due to the difficulty of the flexible screen process itself.Nowadays, the mainstream glass screens on the market are not foldable, so in order to achieve folding, PI plastic substrates must be used instead of glass substrates. In addition, issues such as thinning of the whole machine and hinges must be solved.But after several years of being late, the folding screen phone finally blossomed in 2019.The two folding screen phones launched by Samsung and Huawei last year should be the closest to the foldable screen phones currently imagined by the public.However, after the release, both phones were officially delayed for technical reasons, which more or less proves that the folding screen technology is still in the perfect stage.In the past year and more, the market has been continuously testing that the folding screen technology is rapidly evolving. According to media tests, Samsung and Huawei’s folding screen mobile phones have basically been able to meet daily use. On the latest Galaxy Z Flip, SamsungEven the replacement of PI material by ultra-thin glass has been achieved, making the screen more rigid and scratch-resistant.The technical difficulties of the popularity of folding screen mobile phones seem to have been gradually overcome, but the popularity of folding screens still seems very far away.02 Who blocked the folding screen In 2017, the market once referred to the curved screen, full screen and folding screen technologies as three major innovations in mobile phone screens.However, in the past three years, among the three technologies, only the comprehensive screen has truly achieved wide-scale popularity and user experience. The curved screen is still a high-end symbol. It is limited to some flagship machines. Folding screens have been tested by the market for more than a year, Is still in the exploratory stage.After conquering the most difficult flexible screen technology, what problems are there to stop the popularity of folding screens?First of all, it is still immature of flexible screen technology.Although the current folding screen mobile phone can basically meet daily use, it still has the problem of being too fragile.The Samsung Galaxy Flip, which was launched last year, announced a rollover, and the mobile phone will announce a strike after the PI film on the screen was torn off by foreign media.After the Galaxy Flip got a screen failure, not only the Galaxy Flip was postponed, but Huawei also re-evaluated the upcoming Mate X.After the two mobile phones have undergone technical improvements, although they went on sale last year, they still have problems such as scratches and creases.Secondly, it is the high cost of flexible screen technology.The data shows that the current average price of flexible OLED panels is about three times that of ordinary OLED screens and six times that of LCD screens. The high cost has led to the high price of folding screen mobile phones. The Galaxy Z Flip launched two days ago is currentlyThe cheapest flexible folding screen phone.Take the Galaxy Flip and Mate X launched by Samsung and Huawei last year. The price of tens of thousands is enough to discourage most people. Among them, the price of Huawei Mate X has been speculated to more than 100,000. Some netizens revealed that Huawei ’s official offlineShipment price is also about 40,000 yuan.However, some research institutions said that with the maturity of technology and the improvement of the supply chain, the cost of folding screens is expected to decrease rapidly in the future.Of course, this year ’s Samsung ’s folding screen mobile phone prices can reach new lows, perhaps not because the panel cost has decreased, but because the mobile phone screen has become smaller, from a folding mobile phone to a folding “powder”, and the huge secondary screen has been removed.Naturally, the screen cost can be greatly reduced.Finally, it is the development direction and market prospect of folding screens.At present, folding screen mobile phones are still in their infancy, and most manufacturers are still not sure whether consumers can accept folding screens, and there are still many disputes over the form of folding screen mobile phones.Earlier last year, two folding screen phones from Samsung and Huawei raised a debate on the market whether it was folded in or out. This year’s Motorola and Samsung ’s new folding screen phones have raised the issue of folding up and down or left and right.Several folding forms have their existing advantages, such as folding inward to protect the screen from scratches, while folding outwards in a folded form has a larger screen, and folding up and down makes it smaller.Of course, the shortcomings of several solutions are also obvious. The folding angle that is too large inward is more obvious, and the screen that is folded outward is more likely to be scratched. After the upper and lower folding models are unfolded, there is no tablet-level experience.In the end, what is the public’s real need for a folding screen phone. Do you want our phones to become flat when they are unfolded, or do we want our phones to become powder after they are stacked?This is a question that needs answers from the entire industry.03 Is the folding screen destined for a niche?From the perspective of technology and cost alone, we can expect that with the maturity of technology and cost decline in the next few years, folding screen mobile phones will eventually leave the altar.But after the folding screen overcomes the huge technical obstacles to achieve mass production, we still need to answer a question: Do we really need a folding screen phone?The concept of folding screens has been heated up in the past two years, and there has been a lot of debate on this issue in the market. Many of them are not optimistic about the prospects of folding screen mobile phone stores, and believe that consumers do not actually need a folding screenPhone.What is the demand for folding screen mobile phones?At present, the industry is mainly exploring in two directions.First of all, there is no doubt that it is a large screen.A 5-inch mobile phone, when unfolded, becomes a 10-inch tablet. This should be the initial imagination of most people with folding screen phones, and it is also the main direction for early exploration of folding screen phones.However, under the circumstances that the current technology is not mature and the price is high, the level of acceptance of this expandable tablet does not seem to be high.Second, the miniaturization of mobile phones.Regardless of whether it was the former Motorola RAZR or the current Galaxy Z Flip, this direction has always been used as the starting point, but as the media evaluated when the Motorola RAZR was released, this phone can really hit, except to hit the feelings.In our real needs?In other words, is a 5-inch mobile phone really too big?From these two exploration directions, I think that the direction of the large screen of the folding screen mobile phone is obviously more reliable. After all, from the perspective of the market, it is never a golden rule for the mobile phone to become smaller. The 3.5-inch gold size of Jobs was alreadyIs broken, but the demand for large screens has been growing.The development of large-screen mobile phones that year did not increase to about 6 inches, mainly because the largest size that most people could hold with one hand was 6 inches.The current folding screen provides a new idea for the big screen party. If you can’t hold it at 8 inches, it will be folded into 4 inches.So as long as future folding screen phones can become thinner and cheaper, I believe there will still be many consumers who are willing to choose a folding screen phone.Of course, this does not mean that the folding screen mobile phone can definitely become the mainstream of the market, but at least it can become one of the public choices like the flip phone of that year.After all, in the hearts of the video party and the game party, the big screen is never a slave..
Jinghua Shuiyue folding screen, when will the sky-high mobile phone leave the altar?
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