Editor’s note: This article is from the micro-channel public number “slightly Reference” (ID: hyzibenlun), Author: Liu meaning Mo Editor: Wilderness; 36 Krypton release authorized.”This is a special press conference under special circumstances.” At two o’clock in the afternoon, Lei Jun went to the stage wearing a mask, with a serious expression.Unlike the usual press conference where the media sat with Mi Fanhuan, a circulating photo showed that there were only a few staff members at the venue, and each seat was like an island separated by more than 1 meter from each other.Lei Jun’s audience has moved online.Among the outbreaks, as the first heavy press conference of the smartphone industry after the year, the release of the Xiaomi Mi 10 series is self-evident to the entire industry.This is the heavy model launched by Xiaomi on the tenth anniversary. The original preparation was obviously more solemn, but now, Lei Jun has to wear a mask and become a “cargo anchor”.In addition to being one of the headquarters of Xiaomi, Wuhan is also the place where Leijun University has stayed for four years.Before the opening, he first expressed his deep feelings for Wuhan, introduced Xiaomi’s measures to find materials to support Wuhan, and even choked, saying that “Wuhan is a heroic city … life can be affected by the epidemic, but we must not be defeated by the epidemic.”When playing again, Lei Jun took off his mask and resumed his usual press conference.Only the applause special effects added later, reminded from time to time that this conference is special.I can give you everything, but there are still regrets in appearance. Xiaomi Mi 10 offers titanium silver black, peach gold, ice sea blue 3 colors, body measurement 162.58 * 74.8 * thickness 8.96mm, weight 208g-this is compared toThe predecessor Xiaomi 9 is quite generous.But this is understandable.Among the models at the same price, heavy has become the mainstream, no wonder some netizens joked that “the person who learns martial arts” has increasingly become the standard configuration of flagship machines.In terms of screen, Xiaomi Mi 10 uses 6.67-inch 2340 * 1080 resolution AMOLED digging curved screen, optical screen fingerprint, 90Hz screen refresh rate, 180Hz touch sampling rate, 1120nit peak brightness.No accidental digging should replace water droplets to become the mainstream of this year, and the lifting design widely favored by many digital enthusiasts before will become a flash in the pan.Although this configuration is not top-level in general, it is considered to be ineffective for Xiaomi, which is good at making bucket machines.The biggest notch may be that the screen does not reach 2K resolution, and the 90Hz screen refresh rate is not as good as the 120Hz refresh rate of the S20 series recently released by Samsung.Although there is a semi-official statement from Xiaomi employees on Weibo that the lack of 2K is due to power consumption reasons, in fact, this may only be a matter of design choice.From the industry point of view, high-resolution screens generally appear on flagship machines.At present, the best done in this respect is the OnePlus 7 Pro series and Samsung’s S and Note series. The former has become a star model in 2019 with 2K + 90Hz.The absence of this high-resolution screen may indicate that Xiaomi has not mentioned its priority.Of course, this may also be a compromise chosen to distinguish it from future MIX 4.At the press conference, Lei Jun spent a lot of time introducing Xiaomi’s efforts on automatic brightness, including improving accuracy and optimizing algorithms.In fact, users have already had pain points for automatic brightness, but most manufacturers have not really paid much attention to this, which is what makes Xiaomi unique.This company is famous for paying attention to those subtle functions that affect the user experience. When it comes to the flagship, it is not simply pursuing a simple accumulation of hardware, but instead it pays attention to the user’s small needs-just like a warm man in love.When introducing the Snapdragon 865 chip, Lei Jun asked the person in charge of Snapdragon to endorse it for Xiaomi, and praised 865 as the best 5G chip at present.In the case that Apple’s 5G chip has not been announced, this statement is obviously more directed at Huawei.However, it is interesting to note that although Lei Jun still did not give up angry friends and merchants, and the barrage was too noisy, but the whole press conference did not have the smell of gunpowder-perhaps because of special times, unity and friendship were more popular.Xiaomi’s rising stock price at the close also confirmed this.Lei Jun also talked about 5G naturally, he said that 5G needs a pioneer.Although it needs network, tariffs, and peripheral application support, Xiaomi is willing to be a pioneer in 5G promotion, which obviously also indicates the key words of Xiaomi’s new machine in 2020.Xiaomi Mi 10 is also equipped with UFS3.0, LPDDR 5, and WiFi 6, but these are all normal operations. It is not strange.As for the cooling system that Lei Jun calls “there is mine in the home” and “somewhat exaggerated”, not only is it equipped with an amazing 9 temperature sensors for accurate temperature measurement, but at the same time as the disassembly and preheating before the press conference, XiaomiThe 10 VC liquid-cooled plate module is also very large, which not only reflects Xiaomi’s emphasis on heating issues, but also the embodiment of Xiaomi’s wish to make the bucket machine the ultimate.In terms of battery life, the Mi 10 standard version equipped with a 4780mAh custom fast-charging strip battery only has a charging power of 30W, and the charging configuration with higher output power is placed on the Pro version, but Lei Jun also explained that Xiaomi has already achieved 30W chargingExtreme.In addition, the horizontal linear motor, Xiaoai classmates’ tone customization, infrared, NFC, etc. all make the Mi 10’s material pile even more.One hundred million pixels has become the biggest selling point camera part. The Xiaomi Mi 10 Standard Edition has a front 20 million pixels and supports 120-frame slow-motion selfies.Four rear cameras, including 108MP main camera, 1 / 1.33 inch sensor and 7P lens, OIS + 13 million pixels 123 ° super wide-angle lens, F / 2.4 aperture + 2 million depth of field lens, F / 2.4 aperture + 2 million macro lensF / 2.4 aperture, arranged in an exclamation mark.The Xiaomi Mi 10 Pro camera is configured with a front 20 megapixels, four rear cameras, a main camera 108MP 1 / 1.33 inch sensor 8P lens with OIS + 20 million 117 ° ultra-wide-angle lens + 12 million portrait lens + 8 million telephoto lens,Supports 10x hybrid optical zoom.When the camera function became a key battlefield for mobile phone manufacturers, taking pictures of the moon was no longer enough. Lei Jun successfully let Xiaomi 10 fly into space to overlook the earth, and showed this group of photos at the press conference.From the establishment of the camera department to try to “turn Huawei” to the CC9 Pro last year, betting on the outsole CMOS, Xiaomi’s camera technology has kept pace with the naked eye, and eventually did not have to be tied with a friend, and reached the top of the DxOMark alone (rearCamera first, video single first).I have to admit that in this arms race about camera technology, Xiaomi is more targeted, but the advantages such as the accumulated algorithms behind it are also important.Smartphones have passed the low threshold period of blossoming flowers. Whether it is accumulated technology or technological gains obtained through the acquisition of Meitu, Xiaomi has begun to benefit.What interests me is that the Xiaomi Mi 10 camera has put a lot of effort into some practical small functions.If 8K video recording is still somewhat flashy and low utilization, then the functions of HEIF format for reducing photo size, super anti-shake, smart shooting files, super night scene 2.0 and Vlog video mode, etc., prove that Xiaomi has a little bit to make up forQi’s own shortcomings can finally proudly pull out a flagship machine.At the scene of Lei Jun’s “Restarting a Business”, Lei Jun once again showed English. With the help of Kingsoft PowerWord, he explained to the audience what is Pro, and then began to introduce Xiaomi 10 Pro.In addition to the upgraded camera accessories, other “Pro” parts of the Xiaomi Mi 10 Pro include: the number of dual-speaker sound units that reached the top of the DxOMark audio test has been increased from 5 to 7.The absence of dual speakers is also one of the places where Xiaomi 9 suffered from criticism last year. Now it seems that Xiaomi has gradually come on the road, and the Xiaomi 10 series has become very capable just by supplementing the short board.In terms of battery life, although the charging efficiency reaches 50W and it can be fully charged in 50 minutes, it also loses part of the battery capacity. The capacity of the Pro version battery is 4500mAh.In terms of pricing, the Xiaomi Mi 10 Standard Edition starts at 3,999 yuan, the Pro edition starts at 4,999 yuan, and 5999 yuan is capped.Out of the siege of cost-effectiveness, Xiaomi can finally make great efforts to move into the high-end machine market. Lei Jun no longer needs to specifically meet before the conference to lower the price. This task has fallen to Lu Weibing.Since Xiaomi officially announced the mobile phone + AIoT strategy and the independence of Redmi, Xiaomi has obviously let go of its hands and feet.Lei Jun said that of the 7 billion R & D investment of Xiaomi last year, 1 billion was invested in the research and development of Xiaomi 10-it is no wonder that he will release it as scheduled before the epidemic is over.In Lei Jun’s statement, the Xiaomi Mi 10 series is completely designed according to Lei Jun’s flagship philosophy, that is, “all-round, every aspect can convince everyone.” In the “cloud interview” of the press conference, Lei Jun even called XiaomiThe 10 series is “the starting point for Xiaomi to start a new business again and start the process of re-starting a new decade.” Since 2016, it decided to launch the flagship Xiaomi. Finally, it finally settled its products to more than 4,000 yuan (rather than being forced to 4,000 by production capacity and demand).).If he wants to launch his dream machine, Lei Jun can’t wait.Regarding the future of the industry, he also made his own judgment: first, the industry should resume work as soon as possible to find the rhythm to avoid continued silence; second, the mobile phone industry may experience retaliatory growth in the second and third quarters.Lei Jun’s “re-entrepreneurship” finally gave Xiaomi Mi 10 the flagship throne. At this point, Xiaomi’s entire layout has been completed, and the rest will be left to the market for evaluation..
Choking Lei Jun, Xiaomi no longer tangled
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