Editor’s note: This article is from Tencent Technology, reviewed by Cheng Xi, and published with permission from 36 氪.Apple Corporation has created the iOS application ecosystem, allowing a large number of developers or developers around the world to earn income through software and games, and even start businesses.But at the same time, the Apple Software Store ’s increasingly stringent policies towards third-party developers have made developers more disappointed with Apple, and they look forward to major changes in the iOS ecosystem.According to foreign media reports, some application developers are increasingly reluctant to cooperate with Apple, and they complain that Apple ’s strict rules for managing the app store appear to improve their own home and services and features, not for the stability of the entire iOS control software Boomerang now tells parents to buy an Android device instead of an iPhone when buying their child’s first smartphone.”This is because after Apple released its own screen time feature, the software store regulations have become more stringent, which has disrupted the functionality of the application itself,” Justin Pan Yi, co-founder of Boomerang, told foreign media.”Compared with what we can offer, I always think this is a very bad user experience.” Pan Yi explained, “We can never provide what we provide on Android.” Boomerange is just a lot of mobile screen timeOne of these applications is subject to Apple’s strict regulations on mobile device management technology.In the months since Apple announced its own screen time feature, this regulation has become more stringent.Pan Yi said that although Apple has withdrawn its decision to completely ban third-party screen time control applications, with the release of the iOS 13 operating system this fall, its mobile device management application guidelines have changed again, bringing their softwareHere comes a new question.Apple argues that its restrictions are to protect user privacy.The company sent a general statement to the tech media about its parental control application software policy, stating that Apple will only approve applications that do not share data with third parties (Boomerang says it does not share data) and that comply with its privacy policy at the Apple Software StoreShelves.But the tension between app developers and Apple is not limited to parent-controlled apps.Subtle moments For Apple, developer complaints occur at a subtle moment.It is well known that in the past many years, sales of Apple’s three major hardwares have all declined. In addition to personal computers and tablets that are already the sunset industry, smartphones that account for more than half of Apple’s total revenue have also begun to appearDown.Apple’s prospects as a consumer electronics hardware company are somewhat unpredictable.Therefore, Apple has begun to transition to Internet services, hoping to generate stable Internet service revenue through more than one billion users of iOS devices in the world.Apple’s Internet software and services are growing, such as Apple News, Apple Music, Apple Pay, Apple Network Video, and more.In addition to these Internet content services, Apple also relies on software stores to obtain service-type revenue from a large number of iOS developers.Today, EU and US regulators and politicians are stepping up their scrutiny of how the digital marketplace, which Apple strictly controls, operates.The Apple Software Store is the only official channel for many Apple mobile phones and tablet users to download games, social networking services and professional tools. This channel has raised questions about monopolizing the market and hindering fair competition.Call for Reform of the App Store Ecosystem As the iPhone and other Apple products expanded the development of built-in features, developers questioned Apple’s motivations, and independent applications they developed also provided similar features, which became Apple’s competitors.Some developers point to a disturbing trend that Apple has either restricted or copied features provided in their applications.According to some of these developers, their applications were suddenly removed from the Apple Software Store or were subject to new restrictions.This point in time is when Apple started developing similar built-in features for its devices.iOS software developer Tile has launched a location tracking product that helps consumers track personal keys and mobile phones and other easily lost items.The company testified before Congress last month that users of its applications began to receive disturbing messages from Apple Settings, warning them that they were being followed.These warnings came at a time when Apple Inc. updated its built-in feature to track the location of the iPhone.For Blix, another iOS developer, the e-mail app was only allowed to be listed on merchants eight months after leaving the Apple Store.The company is suing Apple for alleged anti-competitive behavior and patent infringement.Earlier this month, Blix called on other developers to join the pressure on Apple to attract enough public opinion and thus the attention of external government regulators.”Our experience shows that Apple has too many restrictions on small developers before the application review process is effectively balanced,” Blix Co-founder Ben Wallach told foreign media.Apple’s development of features inspired by popular third-party applications is not new.At a developer conference in June last year, a US tech media listed nine such examples.But as the U.S. Department of Justice and the Federal Trade Commission step up antitrust reviews of the company, software developers are complaining more and more.Even developers who have not claimed to have been directly intervened by Apple have stated that Apple’s control of software stores conflicts with the inherent interests of software developers.Software developer Astro HQ ’s Lunar Display application competes with Apple ’s official Sidecar feature.The company now advises iOS developers to develop their products across platforms, such as developing products for both Microsoft Windows and Google ChromeOS.”You must be wondering what kind of message this sends to developers in the Apple ecosystem,” Matt Jung, chief executive of Astro headquarters, told foreign media that Apple’s approach to managing their ecosystem has been attacked becauseThey compete with developers. Who would want to build the next huge innovative application on this platform?”Apple has denied allegations of anti-competitive behavior and pointed out that successful third-party applications, such as Google Maps, can normally compete with features or software launched by Apple. Apple also states that the Apple Software Store has more than 2 million pieces of software.The company continues to support the innovation of the iOS development community by providing developers with tools to build new applications. Apple also refuted allegations of “plagiarism” and emphasized that although it respects intellectual property rules, if Apple does not develop with third parties,Business competition, the interests of Apple users will be harmed. Such a statement did not satisfy some developers. Jung of Astro HQ said: “Apple’s strategy has been going on for a long time, but not many people are willing to talk about it.The government’s antitrust investigation has created a space for people to talk about this issue.”.

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