Editor’s note: This article comes from Tencent Technology, author Silicon Valley Analytical Lion, 36 氪 released with permission.Market research agency Counterpoint Research reports that Apple ’s true wireless headset sales this year may exceed 100 million (including AirPods, AirPods Pro, Powerbeats Pro and other products), and continue to rule the global market.The report mentioned that the demand for true wireless headsets far exceeded expectations. In the fourth quarter of 2019, the global true wireless headset market reached 51 million pairs and 6.6 billion US dollars, an increase of 53% year-on-year.The largest increase was 76% year-on-year, accounting for 35% of global share.In terms of brand, Apple ranks first with 43% of sales and 62% of sales.Xiaomi, Samsung, QCY, JLAB, Jabra, JBL, Beats, Skullcandy, and Huawei ranked 2 to 10 in sales, but in terms of sales, the rankings were disrupted again, and 2 to 10 became Beats, Jabra, Samsung, Huawei, Sony, JBL, Xiaomi, JLAB and Skullcandy.If the price is broken down, Apple ’s sales share of more than $ 100 of true wireless headphones is more than 70%, followed by Samsung, Jabra, Beats, Huawei, and Sony; below $ 100, Xiaomi ’s performance is eye-catching, followed by QCY, JLAB, Skullcandy, Edifier, etc.Last October, Apple released a new AirPods Pro headset, which continues to help the market grow.AirPods Pro has limited initial supply, but sales have reached 6 million.Apple’s true sales of wireless headsets can no longer be challenged, and major manufacturers are competing for second place, such as Samsung and Sony.Samsung sold 8 million Galaxy Buds last year, and Samsung ’s Galaxy Buds Plus products this year, including noise cancellation and other advanced features and designs, hope to beat the competition.Despite concerns that AirPods and AirPods Pro could be affected by a coronavirus outbreak, resulting in supply shortages, Apple analyst Guo Mingxuan expressed optimism and said in an investor report in January that he expected Chinese company Goertek to launch this year.”AirPods Pro will be assembled in half a year. Adding a second supplier with Luxshare Precision will help improve supply. There are rumors that Apple plans to complete its audio wearable product line with a set of high-end in-ear headphones. According to Guo MingxuanThis is a product being developed by Apple’s Cupertino headquarters. Guo Mingyu did not provide any detailed information about these headsets, just claiming that they will support Bluetooth.

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