When Samsung released a “ball” and Sony sent a car, what is the future of their bets?


“Predicting the future” is full of great opportunities and benefits.Although the flying car predicted by the sci-fi movie did not become a reality in 2020, “Electrification + Autonomous Driving” is actually happening. This is why Tesla has become the world’s largest car company by market value within ten years.You bought enough Tesla stock early, and you may be financially free at this point.So what will the world look like in the next decade?This is something you should think about, and it’s an important question for any tech company with a little ambition (and family base) to think about.The answer, of course, is everything.Among the big factories with the most financial strength and technology reserves, their practice is most likely to become a reality-this is also a great pleasure to see hacking technology at CES.For example, you may need a housekeeper.Science fiction works have actually made similar predictions.In the TV series “Black Mirror”, “Don Draper” copied all your personal preferences and personalities, and then cruelly domesticated ta to become your artificial intelligence steward, to make coffee for you and turn on the air conditioner and alarm clock.Samsung does not plan to replicate your personality, but it confirms that everyone may need an artificial intelligence steward in the future.So, at this CES, HSKim, president and CEO of Samsung ’s Consumer Electronics Division, opened up and showed just such a thing—a small ball (also called “ball”, Ballie) that will follow you everywhere.In the show, Ballie can wake you up, take a picture of your back when you are working out and project it on the TV screen. When your dog knocks over the food bowl, wake up the sweeping robot to clean … Ballie can shoot your movementSituation and projected onto the screen.This is actually the same as the idea of ​​”smart home”, but different from the current general scheme-centered on smart speakers, human voice commands smart speakers to control other home appliances-Ballie is also a “smart robot”.Specifically, this ball can move freely and walk around, but it is much smaller and more cute than the robot in the general concept.Is this ball the future?uncertain.This is clearly a forward-looking product that Samsung will not immediately bring to market.However, it is worth analyzing the key concepts: artificial intelligence + Internet of Things.On the surface, this ball Ballie has speech semantic recognition and image recognition capabilities.You call it “Ballie, Come on,” and it will follow you; it will recognize overturned food trays, and it will recognize your pet.Considering that some domestic companies have developed a suitcase that can chase the owner, letting a ball move freely is not an insurmountable problem.More importantly, this requires that a lot of your appliances are connected.And in the end, Ballie is really “smart” and the correct rate of autonomous decisions is high enough.Also based on “Internet of Things” + artificial intelligence, in fact, there are many other possibilities. For example, Samsung also demonstrated the “smart city” vision: your wearable device is connected to the urban transportation system and the car’s autonomous driving system.Specifically, when you cross the road, if you happen to bend over to pick up your wallet, the traffic lights will automatically wait for you for 30 seconds, and the self-driving car in front of you will automatically stop.However, interconnecting the devices in the home is much more difficult than interconnecting the entire city’s transportation system-which involves urban transportation and many car manufacturers, which obviously needs to be led by the government.However, the black technology of Ballie is not ubiquitous at CES.In the main exhibition area of ​​CES consumer electronics, small companies are selling humidifiers and curling irons; Gopro’s new product just adds a camera on the side of the screen and adds a panoramic camera function; Haier is demonstrated by a happy Chinese chefRefrigerators; and TCL mainly exhibited 8K TVs of various sizes … Although each has its own characteristics, they are still practical technical improvements that can be quickly launched to the market.And what can do ten-year forward-looking black technology demonstrations is often a big factory with deep family roots.Besides Samsung, another big company with this strength is Sony.At this CES, it released electric cars.As we all know, car making is a particularly expensive business with a tens of billions of investments to start, which is also Sony’s most unexpected move in recent years.In recent years, Sony has permeated a lonely aristocracy.At CES last year, it exhibited various functions of imaging equipment and a lot of high-priced but excellent sound quality audio equipment in a huge exhibition area; this year it focused on showing its ability to capture and analyze athletes’ motion trajectories and cameras, andCamera equipment developed for filmmakers to combine protagonists and scenes-in short, powerful, professional but niche.The past decade has been a lost decade for Sony, so it should not be overstated.In the entire consumer electronics field, the biggest wave of the past decade has been smartphones.For general manufacturers, not participating in the smart phone battle may be limited to limited strength, but for a world-class manufacturer such as Sony, (although mobile phone companies are snapping up Sony ’s lenses and image processing components), this is the pastNot at home for ten years.The release of the car can be regarded as Sony’s struggle to return to home.Its vehicle plan is to lay a 200kw battery on the base, with a longer range than ordinary electric cars; the shape is a 4-seater sedan that is not as common as a Sony-designed pen.The screen is a bit cool.Sony’s strength lies in its in-car entertainment system, such as good surround sound equipment. In addition, its external sensors use Sony’s own camera, which has a good imaging effect. This is the important hardware foundation of autonomous driving-but considering thatAlgorithms and data are also very important. Whether this can lead to a better autonomous driving experience is still unknown.Including the radar, the design of Sony’s car can not help but ask people, is it too late for Sony to launch smart cars at this moment?According to Sony at CES, this car has no plans for mass production.This may be a modest and low-key attitude of Japanese companies, but it may also be that Sony itself lacks confidence and just wants to become a component supplier of smart cars rather than participate in the car war.Without far-sighted people, there must be near-term concerns-this sentence can be regarded as the survival logic of technology companies.Even Samsung, a long line of viewers waiting to experience its folding screen phone, obviously has its own anxiety: As the world’s most important screen manufacturer and TV company, it needs to deal with consumers watching less and less TV and lacking a change.Motivation puzzle.Judging from its actions in the past year or two, it has become a more “lifestyle”.Its most amazing TV product at CES last year was the “Frame” TV, which turned into a picture when the screen was turned off.CES field staff said that small-sized urban residents like this TV.Another new product loved by home enthusiasts is the “The Serif” similar to an easel, which can be placed anywhere in the home to win with beauty. It is not so much a home appliance as it is aPieces of household products.This year’s special is that 8G TVs, which will make the picture more delicate, will be useful because 5G is about to land.Samsung released a flagship 8K TV with a screen ratio of 99%, and Sony, TCL, etc. also issued 8K TVs.But beyond this advancement of hard technical parameters, how to deal with the situation where everyone is watching TV less and less is still a big problem to be solved.The 8K flagship TV released by Samsung, whose AI chip can calculate 4K content into 8K content through calculation, still needs to capture the “trend” of consumers’ hearts.A “trend” that everyone knows is close at hand is that a new generation of consumers spend a lot of time brushing vertical screen content such as vibrato and fast hands.One of Samsung ’s most noticeable TVs recently is the ability to switch from landscape to portrait—by pairing it with a Samsung phone, you can project the contents of the phone onto this larger TV screen.Samsung’s The Sero, a TV that can be rotated into a vertical screen, is another significant trend. Fitness is becoming a global trend. When the retail industry is in a downturn, lululemon has a ten-fold increase in stock price for ten years, and keep gains three years.Hundreds of millions of users illustrate this.So should you consider using TV to guide fitness?Or develop fitness aids directly?A Samsung fitness monitoring device that can guide your fitness / re-checking movements and look further afield. Urbanization, demographic changes, and changes in living space will continue to change consumer demand.So, what will human living space become?These are all issues for a consumer technology company to consider.Before making a product, a company must have a vision for the future..

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