Tesla buys 300 hectares of land, German electric car factory nears construction


Editor’s note: This article comes from “Tencent Technology”, Review: Cheng Xi, 36 , Published with permission.As California-based pure electric car maker Tesla’s plant in Shanghai, China, went into production and began delivering electric vehicles to Chinese subscribers, the company also began to expand on a larger scale worldwide. At the end of last year,Tesla chief Musk announced plans to build another electric vehicle factory near Berlin, Germany. This will be Tesla’s second electric vehicle factory overseas and the third factory in the world.This project has aroused public opinion.According to the latest foreign media news, on January 19, the German local government stated that Tesla had agreed to purchase a plot in the suburbs of Berlin, making it closer to the construction of the first European factory.The US automaker announced last November that it plans to build a large plant in Gruenheide, in the state of Brandenburg in eastern Germany.As local competitors prepare to launch pure electric car models competing for market share, Tesla is preparing to label its electric cars with the coveted “Made in Germany” label.Brandian government spokesman Florian Engels said in a statement that Tesla’s board of directors approved the acquisition agreement with Brandenburg on Saturday to acquire a 300 hectare siteThe parliament’s finance committee of the state parliament has approved the sale on January 9.A Tesla spokesperson confirmed the deal.Engels said that the agreement stipulates an initial land acquisition price of 40.91 million euros (45.36 million US dollars), but Tesla’s purchase price can be modified if external valuation agencies provide different valuations of land in the future..He added that the plot is located in an industrial area and is being inspected for weapons of World War II, as it is likely that there are still unexploded American bombs underground.German politicians, trade unions and industry groups welcome Tesla’s move.According to German media reports, Tesla’s electric vehicle plant in Glenhead will have an annual production capacity of up to 500,000 vehicles and will produce Model 3, Model Y and other models. The total investment of this plant will be about $ 4.4 billion, which will create7,000 jobs, in the long run, this project will provide more than 10,000 direct or indirect jobs.In addition, German and local governments will also provide $ 330 million in investment subsidies to the project as a reward for Tesla’s decision.According to reports, Brandenburg state officials plan to build a supply chain for electric vehicles around Tesla, and have recently begun to contact other industry manufacturers.This move will have a big impact on the traditional German giants.In Shanghai, China, Tesla’s electric vehicle plant has been successfully put into production. Recently, Tesla has lowered the price of its domestic Model 3 below the psychological threshold of 300,000 yuan, which has attracted the attention of Chinese consumers.It is generally believed that with the increase in production, Tesla will reduce prices in China on a large scale, thereby using the capacity of the Shanghai plant to tap the Chinese electric vehicle market share, which has brought great benefits to other domestic new electric vehicle companies.Threat.In addition, Tesla also said that it will gradually realize the localization of parts and components of the Shanghai plant in the future, that is, electric vehicle parts and components will mainly rely on Chinese domestic suppliers, which will also help to cultivate and improve China’s domestic electric vehicle supply chain.In Shanghai, China, Tesla’s factory construction project became a miracle. It took only about a year from the ground breaking of the factory to the delivery of the first new vehicles.In Brandenburg, Germany, it is worth noting whether Tesla can once again create a “Shanghai Factory Miracle”.It should be noted that Tesla’s Model 3 and Model Y produced in Germany are already relatively mature models.Among them, Model Y has been released earlier. Tesla’s Fremont plant in California will start mass production of Model Y this year and deliver electric vehicles to subscribers.After water protests in the world, Europe is the region that attaches the greatest importance to environmental protection. Tesla still needs to pass environmental protection barriers and relevant public opinion to build a large electric vehicle factory in Germany.According to foreign media reports, on Saturday, about 250 Germans protested on the outskirts of Berlin and opposed the construction of a giant factory by the Tesla company Brandenburg, saying its construction would endanger water and wildlife in the area.Although the local German government and many welcomed Tesla’s investment project, saying it would create jobs in the area, environmental issues forced hundreds of locals to take to the streets on Saturday.”We are here, we are loud, because Tesla is stealing our water,” the protesters shouted.Last Thursday, the German Brandenburg Water Association issued a warning that the establishment of a large electric vehicle factory by Tesla will bring “wide and serious problems in drinking water supply and wastewater treatment” to the local area. This warning messageProvoked protests from local residents.Anne Bach, a 27-year-old environmental activist, said Tesla’s plant construction plan announced earlier this month showed that the entire electric vehicle plant needs more than 300 cubic meters of water per hour, which will depleteDecreasing water reserves in the region.”I don’t oppose Tesla, but I oppose the location of this factory, which is built in the forest of a wildlife sanctuary. Is this necessary?” Bach said.”In an ecosystem like this, in the context of climate change, site selection is clearly problematic, and I don’t understand why another location was not selected from the beginning,” said Frank Gesdorf, a local source.He is a member of the local organization “Glenhead Against Tesla Plant Citizens Initiative”, which organized Saturday’s protests.German environmentalists’ past protests have stopped or postponed construction plans of some large companies, such as the RWE mining of brown coal in the Hambach forest near Cologne, which has become a symbol of anti-coal protests.Gersdorf and Bach said Saturday’s protests spontaneously developed from earlier 50-person forest protests.In previous protests, environmentalists opposed Tesla’s German factory to clear about 300 hectares of forest, which would have a huge impact on a large number of wildlife, including birds, insects and bats.Other reasons for protests include Tesla’s large electric vehicle factory, which will bring huge traffic to nearby highways and villages, causing traffic congestion.The solidarity project is worth mentioning. On Saturday, next to the protest crowd, at the other end of the street, about 20 people held banners to welcome the Tesla factory to their village. The children shouted, “We are inHere, we want to shout (welcome Tesla), because Tesla is building our future. “Bernhead Kutz, a local resident of Glenhead, said Tesla will bring to the areaThe economy improves, creates a lot of jobs, and provides opportunities for young people.”I’m here because I don’t understand the demonstrators who yelled and showed us their fingers, why are they always so negative?” Kutz said. The opportunity for a quiet town for Glenhead, the GrandenburgFor the quiet town of the state (it sits between two lakes on the edge of the nature reserve in southeast Berlin), Tesla’s local investment project is their second development opportunity.Twenty years ago, when German BMW chose Leipzig to build a plant, Glenhead suffered a failure in the competition for the BMW plant.When the Tesla company from the United States expressed interest in building its first European factory in Germany, memories of that missed opportunity prompted officials in the town of Glenhead to move quickly, and the plant’s plot was reserved forIndustrial use and provides easy access to highways and railway lines.”Tesla’s investment is a unique opportunity,” Glenn Hyde Mayor Arne Kristiani said in his office, with a map of the Tesla project hanging on the wall.”It makes it possible for young people who are well educated or have a college degree to stay in our region-a choice that hasn’t existed in the past few years.” According to company documents, Tesla’s plant in Glenhead will produce TesPull batteries, powertrains and vehicles, including Model 3 and Model Y and any future cars.According to the plan, the Tesla plant area will include a stamping plant, a paint shop and a large seat manufacturing plant, which is almost three times the length of the Titanic.The large area of ​​this plant provides the conditions for Tesla’s future manufacturing expansion.Musk and Tesla’s dream is to replace traditional internal combustion vehicles with pure electric cars, and now his challenge plan is marching into the center of the internal combustion engine, the German automobile industry, where established car companies have long mocked Tesla as aUpstarts with a weak financial base that cannot compete with their rich automotive heritage.At the award ceremony in Berlin last November, Musk accidentally revealed the news of investing and building a factory, which shocked the senior leaders of the German automotive industry.”Mr. Elon Musk is going where his strongest competitor is and entering the heart of the global automotive industry. Given Germany’s high wages, strength,Unions and high taxes, and no other foreign automaker has done so for decades. “Building a plant in Europe’s largest auto market is a major test of Musk’s global ambitions.Demand in the region is relatively stable, and buyers are more loyal to local car brands.At the same time, the labor cost of the German automotive industry is 50% higher than that of the United States and five times that of Poland (Poland is only an hour’s drive from Glenhead, Grandenburg).On the positive side, electric vehicle manufacturing requires less labor, and Germany has a deep talent pool for automotive professionals.The location chosen by this factory also offers some soft power advantage close to German leaders (close to the city of Berlin).German Chancellor Angela Merkel’s government has been accused of sluggish movements in the automotive industry’s transition from internal combustion engines to pure electric cars, so Merkel’s government stretches welcome to Musk and Tes.According to foreign media reports, German Economic Minister Peter Altmeer has stated that he is willing to help resolve some regulatory policy obstacles that Tesla faces in building an electric vehicle factory in Germany.After the project was announced, the minister stated that the Tesla plant will have a huge impact on Germany.In the past years, German car companies have been slow in the development of pure electric cars.Compared with Tesla, German counterparts are struggling with the costly shift to abandon internal combustion engines.Volkswagen and Mercedes-Benz’s parent company Daimler announced layoffs of thousands last year, and last year German car production fell to its lowest level in nearly 25 years.For Glenhead, the planned investment suddenly turned this 8,700-person town into a hot spot.Kristiani said that local officials receive a variety of project development proposals every day: from 22-story apartment buildings to American-style shopping malls, a variety of investment projects.Kristiani hopes that Tesla’s plant will help raise funds for public transportation, schools and medical facilities.At City Hall, five thick binders are available for locals to read the details of the Tesla project, including an estimated 463 trucks coming into the factory each day, a railway branch for train transportation, and a factory fire brigade.Tesla still needs to go through many difficulties.Residents can raise objections, and some have complained that they have rarely seen news of the company since it made a sensational announcement.At the same time, the local water company warned that it would not be able to provide sufficient water to the area in a timely manner and expressed concern about its location in areas where drinking water sources are protected by law.The mayor hopes that these obstacles will be cleared so that the first vehicle made at the Glenhead Tesla electric car factory can be rolled out in July next year..

Tags : EntrepreneurshipInternet entrepreneurshipInternet entrepreneurship project