Editor’s note: This article is from WeChat public account “leitech” (ID: leitech), author Lei technology, 36 氪 released with permission.Is iPhone easy to use?In terms of stability and application ecology, the iPhone is indeed an impeccable product. Otherwise, it will not evolve into a benchmark for the category of smart phones in more than ten years, and is sought after by thousands of stars.But if you want to say that the iPhone is “perfect”, then it must be “unfair.”For the iPhones currently on sale, we can pick out at least a few problems, including insufficient charging speed, insufficient touch and lightness, and inferior imaging quality and features.But these are the “itch points” that appear only under certain circumstances. If you can say that the “small problems” that can really affect the daily experience of the iPhone, then the poor performance of Face ID can be counted as one.Face ID’s poor performance is mainly in two aspects: the sensor is difficult to hide and the design is ugly, and the unlocking speed is not satisfactory.Since the iPhone X, Apple has been optimizing Face ID, but neither in appearance nor performance has reached the level of “satisfaction”.However, some analysts have recently revealed that the iPhone launched in 2020 will continue to improve the performance of Face ID, but the specific changes have not been specified.Is the iPhone finally going to kill the ugly “bangs”?Or is the unlocking speed comparable to an Android phone?No matter what, if Apple really does, then the experience of using the iPhone will inevitably take it to the next level.And to say that Apple’s second bad place, it should be the problem of the charging interface.The Lightning interface itself is quite easy to use, especially the setting that allows forward and reverse blind insertion has been well received by consumers.Unfortunately, the most commonly used interface is USB-C. Although Lightning is easy to use, but placed in a large number of USB-C devices, the problem of poor compatibility is magnified.Analysts revealed that among the many iPhones launched in 2021, at least one might switch to a USB-C interface.In fact, we are skeptical of this prediction. Will Apple really give up the Lightning interface like a cash cow?Since tinkering with the product for so long can’t convince the product, why doesn’t Apple learn from the practice of the Android brothers?Strange product philosophy Almost every Apple product launched has a “strange persistence”, such as the raised steps in the AirPods charging case, the poorly-used interface on the MacBook, and the iPhone ’s use of almost nonePeer follow-up 3D structured light face recognition system and so on.For Apple fans, these “alternative” insistences are the most attractive part of Apple products, and they are “unique.” But for the average consumer, the rest is just a puzzle.For example, the face recognition technology we discussed today did indeed attract industry competition to follow suit when the iPhone X was launched. However, the development of smartphones that use 3D structured light as the main unlocking method has basically disappeared.On the contrary, thanks to the maturity of screen fingerprint technology, this more beautiful and equally effective mobile phone encryption solution has been adopted by more mobile phone manufacturers. Newly launched flagship mobile phones will basically be equipped with screen fingerprint technology as standard to improve productQuality and design.Obviously, Apple’s 3D structured light face recognition solution not only failed to outperform screen fingerprints in convenience, but also destroyed the ID design of the mobile phone-the “bangs” area that takes up huge space and cannot be hidden has become the flagshipIPhone label, I don’t know how many users are dismissed because of this design.As for the Lightning interface, it is certainly out of date from the perspective of historical development. The tide of generalization of the interface is rolling in, and even camera products that have been nicknamed “the most ancient and ancient” have already fully supported the USB-C interface to solve cable compatibilitySexual problems, I did not expect the iPhone at the forefront of the technology industry, but still so conservative.These “persistences” about Apple can be roughly divided into two categories.The first category is pure “artisan insistence”, which is the requirement and control of product details.For example, the steps at the transition between the top cover of the AirPods charging case and the cabin, such as a chamfer on the outer ring of the MacBook metal case, etc. Although these things do not seem to be necessary, they can improve the product’s refinement and texture.More “tall.”The meticulous handling of details is not Apple’s patent, but most high-end products will do so.As for Apple, since the products they sell are basically the same ones with higher prices, it is understandable to spend more time on the appearance and craftsmanship.The second type, such as sticking to Face ID and not changing the interface, is simply driven by interests.What is more famous than Apple products is Apple’s supply chain management capabilities. With the huge shipments of Apple products and its excellent brand reputation, Apple can keep the unit price of supply chain components very low, thereby controlling costs.Face ID-related sensors, Lightning interface chips and terminals have been integrated into Apple’s supply chain, and Apple has also invested in relevant research and development companies, which has further reduced the cost of parts.In addition, the Lightning interface is a proprietary protocol interface, which is exclusive, while USB-C is a universal interface, as long as the cables comply with the USB-IF standard can be used directly.You know, accessories are one of the biggest players in Apple’s revenue. If you replace the private Lightning interface with a universal USB-C interface, you will lose at least billions of dollars in revenue every year.How much is a Lightning transponder accessory, and how much does a third-party USB-C reader cost?By contrast, the value of the Lightning interface is also known.At present, it seems that unless some markets have compulsory regulations on I / O interfaces (such as Europe plans to promote USB-C interface to become the only device I / O interface), or the Lightning interface can no longer meet the needs of the product in performance, Apple will considerReplace the Lightning connector on the iPhone.”Getting rid of” Face ID is unlikely. At the same time that Apple introduced Face ID face recognition technology, under-screen fingerprint technology on the Android side also officially launched, reaching commercial standards.After two years of precipitation in 2018 and 2019, screen fingerprint technology has been widely popularized and commercialized, and has become the standard for full-screen mobile phones.When it is interesting, considering that the fingerprint encryption solution named Touch ID was used on the iPhone in the past, the earliest manufacturer to use screen fingerprint technology is actually Apple.We can also find the news that Apple obtained the patent for screen fingerprint design. It can be seen that although the screen fingerprint solution does not appear on any specific product, Apple has already carried out a comprehensive layout. If it is to be applied, it should not be a problem.In this case, in the case that Face ID minor repairs are still not perfect, and the ugly “bangs” cannot be cut off, is it not “fragrant” for Apple to use the screen fingerprint technology of Android phones for reference?I believe everyone will have the same doubts, but in the short term, I am afraid that this idea will not become a reality.For Apple, the launch of each function is a trade-off. In our opinion, the Face ID experience is almost meaning, and it can even be “replaced”, but in Apple ’s view, it is a layout related to the software and hardware ecosystem.The main work in the future is to continue to optimize, not to quit.In fact, from the moment Apple decided to let Face ID succeed Touch ID, its future development direction has been set.In order to support the launch of Face ID, Apple has redesigned a set of interactive solutions for payment and unlocking scenarios. With the strong promotion of Apple, almost all third-party software has perfectly matched the Face ID system, which has triggered the industry.Sexual face recognition trend.Rarely build a solid ecology, Apple has no reason to destroy it.Although we often say that Face ID is not good here and bad, but from the actual situation, this has become the iPhone’s main advantage over other products.Face ID’s recognition speed and process are indeed not perfect, but its seamless software and hardware integration is still much stronger than other similar products.Compared to the fingerprint recognition scheme, Face ID can achieve “sensorless interaction”. When using Face ID, we basically cannot detect that it is working.This subtle difference in interactive experience is the main advantage of Face ID.In other words, even if Apple intentionally introduces the screen fingerprint function in the future, it will not immediately abandon Face ID.In addition, from the perspective of de-fingerprinting, we believe that Apple should not try fingerprint recognition in the future. It may be possible to introduce fingerprint recognition on some low-end products.The future iPhone will definitely continue to improve Face ID. The ultimate goal should be to completely hide the sensor without taking up space, and at the same time unlock the speed can be compared with the capacitive fingerprint.As for the addition of the USB-C interface, it is worth looking forward to. Under the conflicts of interests of all parties, the Lightning interface has been crowded out and resisted. The iPad Pro switch to the USB-C interface is a clear signal, and the iPhone will sooner or laterstep.For consumers, we are more concerned about the “effect” rather than the display of the process. Apple has a long way to go on the proposition “how to make the iPhone better.”It is also wise to not rush to the hospital for medical treatment, but Apple should not be too slow..
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