close
40984b30-373d-11ea-bc24-aaaa00151f43.jpg

Editor’s note: This article is from the WeChat public account “jiaziguangnian” (ID: jazzyear), the author Xiao Mu Yang Xiao, editor of Match Q.36 氪 Published with permission.What does it mean to attend a technology show in a casino?From time to time, local guides will remind you of the city’s madness: a traveler makes 300,000 dollars in a few days, and then loses; the lights at night continue to the distant horizon, at three or four in the morningThe city remains sleepless.The lascivious Las Vegas seems to be used to people coming and going, just shine.Crowds, hotels, slot machines, and exhibitions have become standard in casinos.Another year, Jiaziguangnian came to Las Vegas and felt the cutting edge of CES (International Consumer Electronics Show) with 175,000 people.Those repeated complaints are still echoing: CES is less important.”This year hasn’t been as busy as in previous years, and that feeling of congestion has decreased.” A viewer who participated in CES for 4 consecutive years told “Kiko Light Year.”Chinese exhibitors have dropped from more than 1,500 last year to more than 1,200; many industry media have also complained, manufacturers have led budget reductions, and the company has insufficient funds, so it is better to stay and wait in the country.Repeated expectations every year and efforts to try to find trends from the numerous phenomena have never stopped: Wang Yuquan, founding partner of Haiyin Capital, which led Chinese entrepreneurs and investors to participate in CES for four consecutive years, believes that CES without hot words is notMeans no highlights.”This year is the most pragmatic year. Most of the time was talking about the concept and building momentum for the products to be launched. Many of this year have been released products.” Wang Yuquan said.Jiazi Light Year’s CES observation this year is both here and here.We will share the irreplaceable first-hand experience gained here; we will also jump out of this place to tease out a CES and the development of consumer electronics technology behind it.The main line is actually very clear: no matter how the product changes, the underlying needs rarely change.The prosperous gambling city in the desolate desert once again showed the spectacle of the collision between the changeable carrier and the eternal content demand.The crowded CES1. Before the fresh CES returns to the origin of demand, let’s take a look at the leather appearance of this year’s CES. What novelty are there in this world?Automotive: More content At this year’s CES, the non-automotive-related booths that attracted the most traffic and created the most impact are none other.Since 2015, CES has gradually become a “auto show.”It’s not that car manufacturers are doing their jobs, the reason is simple-cars are changing from mobility tools to smart electronics.The forces driving this transformation are connected cars, new energy, intelligent interaction and autonomous driving.The concentrated manifestation of the “electronicization of cars” is that it is hungry for content.So the car has more screens: Byton and Samsung showed exaggerated car screens.Part of the Byton’s first mass-produced model, M-Byte, features a 48-inch screen Samsung ’s Digital Cockpit 2020 digital cockpit with eight built-in displays and eight cameras. Panasonic is trying to put the gamepad in the back seat of the car.The screen behind the Panasonic seat can be connected to the handle to play games and behind the explosion of in-car content, one of the important driving forces is the emerging technology trends such as car networking and autonomous driving. When people no longer need to drive, when drivers can liberate most of themAttention, we certainly need more content to fill the boredom.At this year’s CES, Internet giants such as Amazon and Tencent have demonstrated their skills on the automotive Internet.Amazon has applied Alex and AWS to autonomous driving. Alex is not only a voice assistant, but also services such as Amazon Pay and Fire TV. Personalized user profiles stored in the cloud can make the car understand you better.For example, when you start your car every morning, it will remind you how to go and where to go to buy a coffee along the way.Amazon employees guide audiences to use their autonomous driving solution.Tencent also released the TAI3.0 eco-connected vehicle at CES this time, which includes two major in-vehicle applications: Tencent Accompany and Tencent Aiquing. It also showed the automatic driving simulation platform TAD Sim(Tencent Autonomous Driving Simulator).Panasonic unveiled the cirrus connected vehicle platform, which can realize data sharing between the transportation network operation center and in-vehicle systems. Mass production is expected in spring 2020.In the area of ​​autonomous driving of vehicles with the cirrus connected vehicle platform on display by Panasonic, the first area that ignited warfare is the upstream lidar: first, Livox, an incubator of DJI, exhibited two mass-produced productsFor the L3 / L4 lidars-Tele-15 and Horizion, the former retails for 9,000 yuan and the latter for 6,400 yuan. Compared with lidar products that have previously sold for tens of thousands of yuan, this price is surprisingly cheap.Then during the CES, Hesai announced that it had completed $ 173 million in Series C financing, setting the highest single financing record in this field.Sagitar Jutron released the first MEMS intelligent solid-state lidar RS-LiDAR-M1Smart, which is said to be the first mass-produced automotive-grade solid-state lidar.Lidar originator Velodyne has released Velabit, which is only $ 100 in size and playing cards.Players are working hard, product prices are low, the competition in the lidar market is intensifying, and the prospects for high-level autonomous driving are good.Another big news in the industry is that Sony (SONY), a veteran of CES, has announced its entry into autonomous driving.Sony’s first pure electric concept car, VISION-S “Sony-built car”, was not a whim, as early as 2015, Sony acquired a ranging image sensor technology company in Belgium and began to deploy autonomous driving.Advance concept cars are another highlight of CES in the automotive field, and they are mostly designed for autonomous or semi-autonomous driving.For example, Honda’s Augmented Driving Concept (Enhanced Driving Concept) does not have a separate center console, and you can start the car with two taps of the steering wheel.The appearance of Mercedes-Benz’s VISION AVTR incorporates the elements of the movie “Avatar”. Its battery uses graphene-based organic chemical batteries, which can achieve more than 700 kilometers of battery life and 15 minutes of full charge.The interaction method is also very novel, and the menu function can be projected into the hands of passengers.The Mercedes-Benz Vision EOS Audi AI: me concept car on the Mercedes-Benz VISION AVTR booth has a magnetic cup holder and a retractable steering wheel in the front row. It mainly controls modern concept flight through human eye tracking, voice input and touch sensing on the door interior panel.Car S-A1, the chance of this thing being really released is very small, maybe because of this, there are a lot of people queuing to experience Tier 1 manufacturer Hyundai Mobis’s future car customization system display, users can customize personalized cars on this platformTier 1 manufacturer Aisin Precision Machinery (AISIN) exhibited the internal structure of autonomous vehicles in the lower-level automotive chip field. Chip manufacturers such as Qualcomm and Horizon also further promoted the application and cooperation of automotive chips.For example, Qualcomm launched a software and hardware integrated platform “Snapdragon Ride” and “Car-to-Cloud” automotive cloud services, and also disclosed in a high profile that it has received $ 6.5 billion in automotive chip field orders; China’s Horizon released at CESWith the new generation of Matrix autonomous driving computing platform, the second generation of the car-grade chip Journey released in August last year also appeared at CES.Communication: Faster and wider communication field, 5G “everything comes out”, finally saw more landing at CES, there are three main scenes related to 5G: mobile devices, autonomous driving and the Internet of Things.On mobile devices, 5G mobile phones, 5G tablets, and 5G computer notebooks have become essential exhibits for 3C manufacturers.TCL took the lead in exhibiting new 5G products, including TCL 10 5G, 10Pro, 10L and Foldable mobile phone; OnePlus first introduced the concept machine OnePlus Concept One at CES.Huawei, Samsung, etc. all showed 5G mobile phones; Lenovo, HP, and Dell also exhibited three notebooks: Yoga 5G, Elite Dragonfly G2, and Latitude 9510.Comparing Samsung’s 4G and 5G game consoles, the 4G game screen on the left clearly shows Caton Razer launching the Sila 5G home router; Linksys showed 5G mobile hotspots, 5G modems, 5G wireless networking gateways, 5G outdoor routers, and moreNew Wi-Fi 6 networking equipment and other new products are expected to be released in the spring of 2020.In terms of autonomous driving and 5G, the 5G concept car demonstrated by Samsung can achieve ultra-low-latency communication, and in addition to providing rich entertainment applications, it will also be safer.Smart homes and smart cities are popular scenarios for 5G + IoT.Haier, Changhong, Samsung, TCL, etc. all showed smart home solutions at CES. The forms are similar, mainly including the interconnection of home appliances and the replacement of manpower by collaborative robots.TCL’s smart dryer Haier’s kitchen robot arm Samsung’s IoT hardware Skyworth also has overall home solution screens including electric lights, kitchens, range hoods, appliances, TVs, games, etc .: more beautiful and clearer display devices, 8K screens andFlexible screens shine at this year’s CES.8K contrast image (4K on the left and 8K on the right) In addition to the 8K high-definition TV, the curved screen in front of the LG booth. Sony also proposed a virtual movie shooting solution combined with a dynamic LCD LED background display.A background display screen is set at the rear. When shooting video, the cameraman basically realizes the fusion of the real scene and the background through image processing to capture the depth of field.Rouyu released two new products, RoWrite 2 and Mirage smart screen smart speakers, at CES. It is understood that smart speakers will be released first in the United States.Rouyu’s Mirage soft-screen smart speaker Rouyu has made an electronic tree Rouyu smart handbook with a flexible screen. In addition, Huawei, Samsung, TCL, LG and other manufacturers also exhibited folding screen mobile phones.Samsung’s folding screen phone LG’s curved screen phone curved screen adds a sense of gaming experience.Other highlights of Razer’s curved projection racing game devices include Samsung ’s “horizontal screen to vertical screen”, LG “rolling screen”, “transparent screens” that major display giants are doing, and”Every screen is available” for projection interaction.Samsung’s horizontal and vertical screens can be switched between LG’s “rolling screen” and 65-inch 4K OLED TV. Sharp’s transparent screen is expected to be available in the second or third quarter of this year. The pattern is the content on the screen, and the other is the background wall.An on-site audience is excited to play projection games AR / VR: from ears and eyes to extremities VR experience, in addition to the devices that have focused on audition in the past, there have also been VR wearable devices designed for extremities such as feet and hands.The audience ’s feet are equipped with special equipment that can walk and move in VR games. The VR experience equipment that can rotate 360 ​​degrees can simulate tactile gloves, which can provide a more realistic experience during games and training.Combining various types of controllers on the market, the experience and immersion of shooting VR games are further optimized.Panasonic’s VR glasses from China’s Nreal exhibited an MR (hybrid virtual reality) glasses at CES, which looks similar to ordinary sunglasses, and can clearly watch videos and play games through the glasses. It is expected to be available in 2020.Nreal’s MR glasses The image seen after wearing Nreal RhinoX’s MR glasses, the target market is not only for personal entertainment, but also for industrial manufacturing design.In addition to the equipment for displaying content, the equipment for producing content is also evolving in sync-God and everything into the sea.DJI brought all its products and solutions to the CES site, including drone systems, handheld imaging systems, robotics education and innovation.The above-mentioned lidar sensor released by Davao, an independent company owned by DJI, also marked the beginning of DJI’s business shift from consumers to automobiles, smart cities, robots, and other to B markets.In addition, some drone companies have taken a different approach. For example, Timax has launched miniature drones that can fit into watches.Timax’s “small” drone, which can be installed in the watch Power Vision, can be docked on the sea surface, and its base material is very light.The Power Vision drone Robosea “shark” underwater camera can directly enter the sea, and is equipped with surface and underwater monitoring functions.The terminal behind Robosea underwater camera “Shark” and “Shark” camera, a camera that can be taken to the neck and take panoramic photos of the surrounding environment. French startup NextMind also showed “brain-machine interface” products.Putting on NextMind’s sensor, the audience gave instructions directly to the screen through “mind”, selected the corresponding 4 numbers, and the device showed that he had selected the correct 3 numbers.Collaborative robots: less work. Robotic arm products that have gradually entered the CES in recent years have taken advantage of technologies such as flexible control and AI to emerge from the “fence” of the industrial scene and begin to penetrate into daily life.Japanese automation control and electronic equipment maker OMRON displayed a robotic arm that can play table tennis with people.You can “end tea and pour water” robot arm, dishwasher, arm, wall cleaning robot, tired of shopping: Take a break and say something to enjoy at the exhibition.In Las Vegas, game consoles are indispensable, and there are game machine exhibitors at the scene, and many audiences are playing this “slot machine”.The small slot machine UniMed’s fascia gun is very suitable for use during the exhibition break.Do not look at this product small, in 2019 with the variety show “This!It’s Hip-hop “and a short video platform with a small number of online celebrities carrying goods on fire. A domestic head manufacturer’s double-hour sales on the day of Double 11 broke 10 million yuan.In fact, in the field of consumption, mature “low-tech” companies make good money.UniMed’s fascia gun Of course, the most comfortable is another “low-tech” product-the massage chair, which arrived late and not at all.2. The scene of the unchanging Vegas2020CES is still dazzling, but looking at the essence through the phenomenon, it is simple to understand the main line of consumer electronics: what is advancing rapidly is electronics, and what is unchanged is consumption.Next, we go back to the history of CES. In fact, for 53 years, CES has been showing a strong demand direction. It only solves the following problems: human’s endless sensory pursuit and inexorable loneliness. To put it plainly is entertainment.And pastime.In this area, the key is content and information.From chips to modules to components to final hardware and content products, this long series of industrial chains is all about creating production tools and carriers for information and content-all the way to the birth of speakers, headphones, cameras, TVs, gamesMobile phones, PCs, smart phones, drones, VR / AR / MR glasses, self-driving cars … In this process, hardware products and content affect each other and promote each other, creating a variety of dazzling forms.Audiovisual: The source of CES and Evergreen understand CES from this perspective. A constant hot spot is the audiovisual senses.In fact, CES itself was born from the Chicago Music Festival. At the first CES in 1967, there were only three categories of products on display: radio, television and gramophone.It is not difficult to understand that there is a place for audio and video products at CES every year.This includes earphones that are no longer cutting-edge technology. Starting from stereo headsets that looked like “Martians” in 1969, the headsets have changed all the way: headphones, portable, in-ear, neck-wrap …Military use has entered ordinary people’s homes; infrared headphones and wireless headphones have freed people from the shackles of wires.CES 1969: Built-in radio, vertical radio antenna, stereo headset similar to “Martian” Another category is speakers, which have moved from bulky to lightweight, and with the AI ​​boom, they have opened up twice again and become the focus again-smart speakersAnd the voice technology behind it is considered by some people as an important traffic entrance for the next era.CES 1999: Car audio and video system added to the comfort of the car (Source: Tianji.com) CES 1993: Sony’s MiniDisc compact disc player can play for up to 74 minutes, reaching the peak of the digital music industry at the time.Before LG’s dazzling 8K flexible screen, CES witnessed the evolution of TVs and displays from black and white to color, from thick to thin, from convex to flat to concave, and from picture tubes to LCD screens.CES 1969: Panasonic’s 1.5-inch screen and only 2 pounds TV are stunning. CES2020: As Samsung ’s curved game screen hardware iterates, more importantly, the evolution of audio and video content, so content manufacturers such as Disney are also regular customers at CES.Compared with the changes in the hardware field in recent years, although the content giants have also risen and fallen, there are at least one or two hundred-year-old stores like Disney. Content and strong IP are deeper and wider moats than technological innovation.Another feature of the content area is that both the size and the old and new players are tolerant-people always want to see new faces.In today’s popular streaming media field, three platforms will participate in CES for the first time this year: Quibi, Peacock, a subsidiary of NBC Universal, and HBO Max, a subsidiary of AT & T, for the official launch of the three platforms in 2020.The press conference on the 2020 technology trend observation held before the CES (Image source: Robyn Beck / AFP) Just watching the previous preview of the HBO Max family, we will be able to enjoy “Friends”, “Westworld”, “Big Bang Theory”, “Game of Thrones” and other classic TV series streaming content.CES 2020, HBO Max’s “Western World” real scene at the CES dinner, pre-warming the streaming content for the third season: Beyond the otaku’s cosmic audiovisual, video games are another way to kill boredom and relaxThe artifact is distinguished by its interactivity.It’s just that in the first era when the Internet was not popular, video games were more human-computer interaction than people-to-people social.This kind of interaction with a little “autism tendency” has become part of the otaku culture, and it has surpassed it in the 21st century, and paper wives have become popular.The starting point for everything was the 1980s, home computers and game consoles that came to the CES stage together: Commodore 64 personal computers, Amiga home computers, Western Technologies Vectrex game consoles shined the audience.The Commodore 64 personal computer shown at CES 1982 (Image source: Youxun.com) The Western Technologies Vectrex game console (Image source: GAMERSKY) at CES 1982 is also rich in game content.Nintendo demonstrated the Nintendo Entertainment System at CES in 1985.In 1988, the phenomenal classic game Tetris appeared at CES.The interactive experience of the game and its feedback mechanism through levels, rewards, and failures have made countless teenagers addicted to it.Internet: From the flames of war to the “death of playthings” in the 1990s, mobile phones and computers turned on the CES domination mode of nearly 20 years, but the greater power behind it lies in the Internet-the transmission mode of information has changed.In the 1960s and 1970s, electronic information was transmitted from the “one-to-one” of the telephone network to the “one-to-many” of the broadcasting network, and the mass media such as radio and television flourished.The Internet that emerged after the 1990s further changed the way information is transmitted from “one to many” to “many to many”, and the umbrella structure evolved into a network structure.As consumers, the source of receiving information is no longer a single mass media, but countless individuals. In the future, individuals will expand to all things. The world of the Internet of Things will once again enlarge the exchange of information. The magic of its release can be imagined.This change in the mode of information transmission is reflected in CES. An obvious watershed is that around 2006, companies such as Google and Yahoo, which started with Internet software, began to steal the limelight of electronic product manufacturers.Also in 2006, countries began to vigorously develop broadband networks, integrating traditional fixed-line networks (voice), computer networks (data), mobile phone networks (voice and data), and radio and television networks (audiovisual multimedia).Network infrastructure means that there is a possibility of convergence of various services such as communications, entertainment, information, and consumption.At that time, Google had planned to provide users with “television downloads”, including CBS, one of the three major television networks in the United States, to liberate entertainment content from fixed TV terminals, and to transmit and play in mobile terminals via the Internet.The PC Internet has gradually developed to a mature form at that time.On the other hand, the mobile Internet also laid the groundwork in the 1990s.At first its evolution was also dominated by the hardware + network foundation, and the direction was functional improvement-more and more stable, more and more portable.First in 1989, the phone entered the cordless era; later, the cordless phone evolved from a big brother to a flip and a flip; CES 1989: The official arrival of cordless mobile phones (Image source: Tianji.com).Development goes to full screen; control evolves from keyboard operation to touch screen.During the 2007 CES, Apple released the first iPhone at its own conference, Macworld.In 2009, Palm released WebOS and Palm Pre at CES, but they never beat Apple.CES 2009: Palm released WebOS and the Palm Pre equipped with the system. Swipe left and right, and other common touch-screen interaction methods have been widely used on this system and hardware. The Palm was acquired by Hewlett-Packard, and the established mobile phone manufacturer Motorola has beenSold to Google and Lenovo, Nokia’s mobile phone business was acquired by Microsoft in 2013 and later licensed to the startup HMD.In terms of network foundation, in 2011, 4G mobile phones became the highlight of CES.Many years ago, the wireless technology exhibition area could only crouch in the tent behind the CES exhibition hall. In CES in 2011, 4G became the focus of the exhibition, and it is as popular as 5G today.At CES that year, Sprint, the first US operator to start selling 4G equipment, exhibited 17 4G (WiMax) devices at a stretch, including 4G unlimited mobile hotspots produced by Novatel Infinity and one4G mobile phone-HTC EVO Shift 4G.Full screen form + touch screen interaction + App Store + more powerful chip computing support + 4G network. This series of hardware features has jointly created the mobile Internet, and the mobile phone is no longer a communication tool, but has become an entertainment terminal.The Internet, which was born for war and academic purposes, finally showed on the mobile Internet the form of civilization when it matured too much— “playing funerals”.Regardless of the two dynasties veterans from the PC Internet era, such as Facebook, Youtube, video games, or the native Instagram, WeChat, Kuaishou, Douyin, survival and growth of the mobile Internet, are those who focus on eliminating lonelinessSocial and entertainment products.Even buying and buying this kind of rigid demand that lasts for thousands of years now requires a festival, a party, and a bargaining ceremony to add fuel and vinegar, as Huang Duo, the founder of Pinduoduo said: In fact, Pinduoduo has to doIt’s “Costco + Disney” online.Searches that require more fingers are hovering on the brink of crisis in the new spring due to the tendency of people to become lazy and the app ecology torn apart.Users need to be “fed to the mouth” of the information, and are more adept at pushing information flow to satisfy the gossip taste.”Fun” instead of “useful” has become the most important rule of attraction.New hardware-software cycle: humans are also “electronic” After 2015, CES has entered a new “hardware-software” cycle: artificial intelligence, wearables, AR / VR, autonomous driving, 5G, etc. have become protagonists,And has continued to this day.This wave of enthusiasm will continue to evolve along the way of hardware breakthroughs and software pickup of content dividends.Now this batch of emerging AR / VR glasses manufacturers, autonomous driving system manufacturers and cloud game industry chain related companies that have attracted much attention from foreign media at this year’s CES are working hard to improve product performance and explore new ways of interaction to gain a path.Tickets for the future.And young people who “debut” later do not have to worry about not being able to catch up. After the hardware progresses, content innovation and model innovation will bring more turbulent opportunities.When Bill Gates gave his last speech at CES in 2008, he put forward the focus of the next Digital Decade: connecting people together and being user-centric.In addition, he also talked about three key points for future technology development: 1) the development of display technology will make the HD experience ubiquitous 2) all devices will be connected with services 3) the role of natural user interfaces is important, newThe interactive method will appear 12 years later and look back, one by one.Now, the electronic process of the entire world has come to an end. It will move from inorganic matter to life: human beings.In fact, looking back on the electronic products that were shining at CES: MP3 left the radio and recorder in the past, mobile phones made MP3 and MP4 lose their existing value, connected computers reduced the number of guests in the game hall, and personal mobile phones made the computer dim.Product iterations are fast, but human core needs are few. The underlying requirements for listening, entertainment, and social interaction will always be carried by volatile hardware, and the latest hardware development direction is to enhance the human body.The various brain-computer interface products that appeared at CES in 2018 are sporadic glimmers of this future possibility today.The evolution of consumer technology has always spiraled up and merged with each other. The essence is to attract consumers’ attention through content experience, provide various services, and realize the convenience of life, work, and entertainment.For lay visionaries, CES is really nothing new.3. Technology is fast, and human nature is very slow. Finally, sprinkle a little cold water on the lively big show.On the official website of CES, the organizers described themselves as: The Global Stage for Innovation, the global innovation stage.This generalization may seem inspiring, but ignoring the general meaning of innovation often leads to many problems.The lively and thriving CES at the same time demonstrates the two sides of consumer electronics that have brought about social life.Parents worry that premature contact with mobile phones and tablets will cause children with visual impairment or addicted to video games, while the next-generation hardware products such as AR, VR and brain-computer interfaces still have unknown physical and mental effects; the pervasive Twitter, Ins, and never canThe little red dot on the completely eliminated app makes people fall into information anxiety; social products such as WeChat have greatly expanded everyone’s social relationship and interaction without bringing more friends.Humans in developing and developed regions are gradually getting rid of the food crisis and eating more full, but the incidence of mental illness is rising.In the 1990s, Alvin Toffler, who had caused the futuristic enthusiasm in China, had a basic prediction: the deep psychological structure formed by humans during hundreds of millions of years of evolution cannot change rapidly in decades, so the environment that people can tolerateThe degree of change is less than the actual environmental changes brought about by human innovation activities, which will cause a profound overall crisis.Technological products change with each passing day, but the needs behind them have remained the same for decades. This is a testament to Toffler’s idea that technology is fast, but human nature is slowly evolving.In a world other than CES and the Internet and consumer electronics, of the 7.6 billion people in the world, more than 3 billion people still do not have access to the Internet, and other problems that plague them, such as health problems and energy shortages.The entire world is now in great need of some major technological breakthroughs to save the slowing global growth: strong artificial intelligence, controlled nuclear fusion, interstellar travel, and the development of materials, energy, and biological sciences that support these grand visions.In this sense, CES is nothing new, but this may not be a bad thing.Because the east is not bright and the west is bright. After the mobile Internet, today’s AI + IoT is mostly still at the stage of processing specific tasks, improving efficiency, and applications are scattered in all walks of life. It is still far from making people lose their fun;It is also forcing talents and capital to return to the innovation path before the Internet boom in the 1990s-the balance tilted towards breakthroughs in hardware, efficiency and production.Consumer electronics can be nothing new, but the world must move forward..

Tags : EntrepreneurshipInternet entrepreneurshipInternet entrepreneurship project