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Just now, WeChat announced: Positive grayscale test subscription ability to pay

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Editor’s note: This article comes from WeChat public account Tencent Technology (ID: qqtech), 36 氪 released with permission.According to the news on January 15, the Tencent WeChat team said today that the WeChat gray test subscription number payment capability currently allows qualified operators to go to the public platform to activate the payment function.After successful launch, the operator can set a charge for some or all of the original article, and users can read the full text after purchasing the article.According to reports, subscription number paid content supports iOS and Android users to purchase, iOS payment through Apple IAP, Android users pay through WeChat payment.WeChat said that good content creators deserve better benefits, and the WeChat platform strives to provide high-quality content creators with more capabilities and let those who create value reflect the value.In addition, the WeChat team also answered the details of the ability to pay for subscription numbers: 1. What kind of content can be set up for payment?You can activate the paid function by registering for more than 3 months, no serious violations in the past 3 months, and subscription numbers that have published at least 3 original articles.At present, the payment function is being tested in grayscale, and subscription numbers that meet the above opening conditions will have the opportunity to be grayscaled.After the successful launch, the operator can set a charge for some or all of the original article, and users need to purchase to read the entire content.Enter “My paid content” through the “…” in the upper right corner of the subscription number list, and users can view the subscription number and corresponding paid content that they have paid for.2. Is there a price for paid articles?At present, operators can choose appropriate pricing at 35 price ranges from 1 to 208 yuan. For the time being, operators do not support user-defined prices.3. How to set paid reading ratio?Operators can select “Paid Graphics” in “Graphics Type” at the bottom of the public account background editor, set the proportion of articles that can be read in accordance with the guidelines, and purchase pricing.4. Which accounts are currently eligible for grayscale testing?At present, the paid function only grays out certain eligible personal subscription numbers, and applications are not open for the time being.This capability will be provided for more accounts in the future, so stay tuned.5. Can I purchase on iOS and Android?Subscription number paid content supports iOS and Android users to purchase, iOS payment through Apple IAP, Android users pay through WeChat payment.6. Is all the revenue given to the operator?Will the platform be paid?According to the provisions of Apple’s “Apple Developer Program”, WeChat settles with Apple first, and the remaining funds will be provided to the operator in conjunction with the Apple settlement cycle.There is no channel cost for the Android payment, and it is settled to the operator monthly.The platform is temporarily unpaid during the grayscale period.7. Can I delete a paid article?Operators can delete paid reading articles on their own.If the article violates the “WeChat Public Platform Operation Specification”, the platform will impose relevant penalties in accordance with the regulations.Paying for articles is the user’s trust in the subscription number.We recommend that operators strictly control the quality of paid reading articles and be accountable to users.If user complaints or disputes are caused by the operator’s own deletion of the text, the platform will punish them accordingly.8. Can I still use the praise feature after setting the article as paid?Paid articles do not currently support the use of praise.9. Can media and government and business accounts provide paid reading?Not supported during grayscale.10. Can the articles I paid be forwarded to friends?Paid articles can only be viewed by paying users, and other users no matter how they get the article, they need to buy it to read it.11. Is there a choice of annual subscription / monthly subscription?The ability to pay for reading is currently only available for a single article.

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