Editor’s note: This article is from Tencent Technology, reviewed by Golden Deer.Google CEO Sandal Pichai focuses on 1 As the company weighs in on the growing internal tensions with employees and external tensions with regulators, the role of the CEO will require Pichai to become “Wartime CEO. “2Alphabet is preparing for the slowdown of its core digital advertising business, which still accounts for most of its revenue.The company’s advertising revenue slowed in the first quarter of 2019, and its third-quarter profit fell year-on-year.3 Pichai needs to be partially responsible for the company’s current situation.During this period of employee turmoil, government censorship, and slowing growth, he has been nominally responsible for Google’s core business.December 4, according to foreign media reports, in 2011, Ben Horowitz, a well-known venture capitalist and Silicon Valley celebrity, wrote a famous blog post about “Wartime CEO”, when he predicted that Google UnitedFounder Larry Page will take over the company’s “wartime CEO” from Eric Schmidt, saying: “This will be Google and the entire high-tech industry.A profound change. “However, the facts did not develop exactly as Horowitz predicted.Page did succeed Schmidt, but after less than five years as CEO, he restructured the entire company, turning Google into a subsidiary of Alphabet, a larger holding company.Page has pushed Sundar Pichai, the engineer ’s manager, to Google ’s CEO position, and he is responsible for search, Android, YouTube, Chrome, hardware, cloud computing, and all other Google core businesses.Page becomes CEO of Alphabet and exits the spotlight, focusing on far-reaching long-term projects, such as Internet balloons and autonomous vehicles, which have been reorganized into independent companies and even merged under the name “other bets”Financial sector.He had fewer opportunities to show up in earnings conference calls and public events, and even stopped interviewing the media.On Tuesday, local time in the United States, four years after Alphabet’s reorganization, Pichai had to bear more burden, as Page and its entrepreneurial partner and Alphabet president Sergey Brin announced that he would resign from his current position.Pichai will now be the CEO of the entire company, not just Google.Pichai is a polite leader. He is respected by both engineers and non-technical workers. The former engineer has the calm, professional skills and charm.He often surprises employees with bright smiles in various team activities, and many people think he is a member of the team.But the value of being considered “a member of the team” may be coming to an end, because the huge changes facing Google may change the company’s entire process.Relations with employees At the company’s general meeting in October, Pichai stated for the first time that the situation had changed.”We are really working on some issues, such as transparency,” he said at the event. Soon after, the company reduced its weekly staff meeting to a monthly event.That moment was the pinnacle of employee riots that had intensified over the past year.Earlier media reports said that executives, including Pichai, signed an agreement to pay Android co-founder Andy Rubin a huge $ 90 million termination compensation, despite allegations of sexual misconduct being consideredBe credible.At the same time, other executives have enjoyed similar treatment in the past.This triggered a company-wide strike, with more than 20,000 employees coming out of Google’s offices around the world.Google has also launched an operation within the company to protest every problematic policy, government contract and recruitment since.This summer, the company dropped cooperation with the U.S. Department of Defense after employees protested Google’s use of surveillance tools to analyze drone footage.In October, Google withdrew from another $ 10 billion DoD cloud computing contract, saying the contract could conflict with its value.After all these events, Google closed its historically “open” communication channels, such as banning political discussions, canceling weekly TGIF meetings, and instead supporting monthly meetings and separate forums.According to media reports, Google ’s current employee trust is very low, and many Google employees are now investigating their own human resources department, blaming leaders for creating a tool to monitor them.Pichai faces threats to form a union and lawsuits against company employees who have been fired for allegedly leaking confidential information, claiming they were fired for trying to organize a strike.Government regulatory pressure Pichai will also have to cope with stricter regulatory reviews than ever before.Under Eric Schmidt’s leadership, Google successfully resisted the FTC’s investigation in 2011, but had little lasting impact.Today, however, the situation is completely different as bipartisan politicians in the United States are increasingly focusing on Silicon Valley.In the past few months, US and foreign antitrust regulators have increasingly reviewed Google and mentioned Pichai’s name during the review process.The U.S. Department of Justice announced last quarter that it would launch an extensive antitrust review of large technology companies, including Google, and the agency also launched a separate antitrust investigation into Google.A potential Justice Department case has the backing of nearly 50 state attorney generals, multiplying this challenge.Meanwhile, after Google withdrew from the U.S. Department of Defense Project Maven, Facebook board member Peter Thiel shelled Google without evidence, and President Trump and other conservative leaders have begun to question the companyLoyalty to the United States and the military.Pichai had to take action and immediately met with Trump to try to calm things down.Many 2020 U.S. presidential candidates are not lonely, and repeatedly mentioned Google’s name in the Democratic debate, saying it was too powerful.If leading Democratic senator Elizabeth Warren is expected to be nominated and win the election, Google will have to contend with a president who promised to spin off the company.The future of AlphabetAlthough the company is only a few weeks away from bankruptcy, as Steve Jobs returned to Apple as wartime CEO, Alphabet faces the biggest direct business challenge in its history, namelyFind your next move.Alphabet is preparing for a slowdown in its core digital advertising business, which still accounts for most of its revenue.The company’s advertising revenue slowed in the first quarter of 2019, and its third-quarter profit fell year-on-year.Despite numerous attempts and acquisitions, the company has struggled to generate substantial revenue from its hardware product line.As far as the audience is concerned, YouTube is a hegemon, but the company has never disclosed how much revenue it generates, and the video platform is constantly under scrutiny for promoting misleading content and paying too little for creators.Google has also been exploring the cloud computing market for many years, but it still lags far behind Microsoft and Amazon.The recent cloud computing agreement with the chain of hospitals Ascension should have been a victory, but turned into a public relations failure, and outsiders question how Google will use and protect any patient data it collects in the process.Even after Google clarified that it did not use any patient information for specific purposes, suspicions continued, leading Congress to ask more questions.The same problem is threatening Google’s acquisitions.Privacy groups and lawmakers have called on federal regulators to conduct more scrutiny of Google’s $ 2 billion acquisition of Fitbit, and the company hopes the deal will be completed by early 2020.However, after the announcement of the merger and acquisition, people began to discard their Fitbit devices.While looking for substantial new business, the company also launched some strange new business announcements that have little to do with the company’s profits, such as search algorithm updates and quantum computing milestones.Duty of the new boss Pichai needs to be partly responsible for the company’s current situation.During this period of employee turmoil, government censorship, and slowing growth, he has been nominally responsible for Google’s core business.However, with Page being his boss and Brin as the company’s president in a vaguely parallel role, Pichai can never assume full responsibility for all aspects of the company, including culture and strategy.Now, Page and Brin have fully entrusted their creations to Pichai and will watch as observers make all the difficult decisions necessary to position Google for the next stage.At least that should be the case.But the reality may be completely different, as Microsoft discovered in the early 2000s, when Bill Gates handed over the role of CEO to Steve Ballmer, but he was still its largest shareholder.For much of the next decade, Gates remained in control of the steering wheel, especially in key products such as Windows.In the end, Gates chose to quit completely, but Microsoft is still in the process of getting rid of its unwavering dominance..
With internal and external challenges, Pichai needs to be transformed into Alphabet “wartime CEO”