Nissan encounters global sales decline, China becomes best performing market


Editor’s note: This article is from Krypton 36 “Future Automotive Daily” (micro-channel public number ID: auto-time), Author: NIU Xiao Tong.Author | Niu Xiaotong Editor | Xuyang The global auto market is down. Japanese cars have performed relatively well in the global car series, but compared to Toyota and Honda, Nissan, which is also one of the three giants of Japanese cars, is not ideal.Nissan’s latest sales data show that in October, Nissan’s global sales were about 406,000 units, a year-on-year decrease of 9.2%; from January to October, global cumulative sales were about 4.3 million units, a 7.8% year-on-year decline.Nissan’s financial report shows that in the first half of fiscal 2019, Nissan Motors realized revenue of 50331 billion yen (about 324.8 billion yuan), a year-on-year decrease of 9.6%; operating profit of 31.6 billion yen (about 2 billion yuan), a year-on-year declineUp to 85%.According to the financial report, Nissan’s forecast for 2019 sales is reduced by 5.4% to 5.24 million units, which means that in the last two months of 2019, Nissan needs to achieve sales of about 940,000 units to achieve this year’s sales target.In terms of the market, Nissan suffered a comprehensive decline in sales in major markets including Japan, Europe, North America, and China.In October, Nissan sold about 30,000 units in the Japanese domestic market, a year-on-year decrease of 29.9%. From January to October, the cumulative sales volume was 497,000 units, a 6.8% decrease year-on-year. The North American market sold about 137,000 units in October, a 6.8% year-on-year decrease.The cumulative sales in January-October were about 1.48 million units, a year-on-year decrease of 8.4%; the European market sales volume fell the most, with October sales of approximately 37,000 units, a year-on-year decrease of 21.2%, and January-October cumulative sales of approximately 474,000 units, a year-on-year decrease of 19.7.%.The best-performing sales data was in the Chinese market, with about 139,000 units sold in October, down 2.1% year-on-year, and cumulative sales of about 1.23 million units in January-October, down 0.6% year-on-year, the smallest decline in the global market.In order to cope with the decline in sales this year, Nissan is reorganizing from the management level. On December 1, Nissan launched a new leadership team. 53-year-old Uchida took over as CEO of Nissan. Prior to this, Uchida has begun layoffs and other measures against the company.Make adjustments.At the same time, according to foreign media reports, Nissan, Renault and Mitsubishi Alliance have reached an agreement to establish a new joint venture to strengthen the alliance.——————— I am Niu Xiaotong, author of 36 氪 Future Automobile Daily. I am concerned about the dynamics of the automobile and mobility fields.My WeChat is NEXT0117, please add your name, title and company.