What remains for middle-aged entrepreneur Luo Yonghao?


Editor’s Note: This article is from the WeChat public account “investment in the net” (ID: China-Venture), the author Zhan Fangge, 36 氪 authorized to release.In addition to feelings.Wen Hao, the editor of Zhan Fangge, Chen Zi, the source of the 丨 丨 丨 零 零 工作室 “ “ “ “ “ “ “ “ “ “ “ “ “ “ “ ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” “It was once the main office of Hammer Technology.Today, the details related to Hammer Technology have been replaced by byte jumps (the headline of today’s head office), including the logo at the door, the tag on the employee’s chest, and the prompts on the coffee table at the door.The employees are “the original people”, but they have already jumped into the byte, and a former hammer technician told the investment network.It is rumored that Qiming International Building, another office location of Hammer Technology, has not seen the phenomenon of “fast technology (“chat treasure” formerly known as “bullet SMS” entity).The building property staff and the current tenants of the company’s original office told the investment network that the moving time is as fast as April and May.In fact, Luo Yonghao had completely withdrawn from the fast-serving shareholder position in February 2019.On the bright side, Luo Yonghao and Hammer Technology are no longer in contact with the company.Multiple sources confirm that Hammer Technology, which has been moving three times, has now lost its last office in Beijing.However, the investment network failed to contact the hammer technology and responded to the matter.At the same time, the financial dispute between Hammer Technology and suppliers has followed.Recently, some media reported that Hammer Technology has contacted the plaintiffs, hoping to reach a settlement and lift the restrictions on consumption.Obviously, Hammer Technology hopes to win more time for itself and Luo Yonghao.According to the incomplete statistics of the investment network, most of the lawsuits caused by Hammer Technology and related companies defaulting on the payment of goods have been transferred due to jurisdictional objections, and no progress has been made.After being expelled to limit consumption, Luo Yonghao once issued a statement saying that he would certainly pay off all debts. Even if the company “turned off”, he himself would return all his debts in the form of “selling art.”Today, Hammer Technology has sold its main mobile phone business in 2019.For the hammer technology to be repaid, the current business may only have air purifiers, luggage, and Luo Yonghao said that the new products will be released in December, who can provide stable revenue for Hammer Technology?Hammer technology without mobile phone On November 4th, the news report said that Hammer Technology has contacted the plaintiff Fang Chenyang Company on the previous day, promised to send people to negotiate, and pay off the owed more than 3.7 million yuan in three phases in order to reconcile the two parties., lift the restrictions on consumption orders.Luo Yonghao had previously expressed his influence on the restricted consumption order in the public channel: the inability to fly and the high-speed rail would seriously affect the efficiency of work.The hammer’s “slow plan” does not stop there.According to the information of the referee’s documents, there are currently six cases in which the first-in-one hammer technology has been disputed with the supplier, and six cases have been sent to the Chaoyang District People’s Court in Beijing due to jurisdictional objections. There has been no progress since April 2019.The first-instance ruling shows that the reason for the jurisdictional objection of Hammer Science and Technology is that Hammer Digital Corporation (Hammer Technology Subsidiary) and Hammer Technology are actually located in Chaoyang District, Beijing.However, the field visits by the China Net found that Hammer’s headquarters in the Cyberport Building in Chaoyang District has been replaced by “bytes beating”.The investment network tried to contact the above-mentioned suppliers that had been sued, but most of the company’s public numbers had been shut down. As of press time, the investment network failed to get in touch with them.Judging from the change of industrial and commercial information, some companies have changed their names and changed their names to other industries.In the 7-year mobile phone career, there is only 600 million yuan of debt left for Hammer Technology.In January 2019, the news of today’s headline acquisition of the patent right to use the hammer technology came out; in April, the official microblog information of the hammer system SmartisanOS changed, and the byte jumped behind.However, the two sides have not responded to the specific acquisition.A related person close to Hammer Technology told Investment Network that the acquisition of bytebeat can be understood as Hammer Technology packaged its entire mobile phone business (including hardware, software, sales, design) for sale, except for mobile phones.Reserved.Luo Yonghao also said on Weibo that “Hammer is still there, but he is forced to not do mobile phones.”In 2019, the nut mobile phone conference did not see Luo Yonghao. His speech was not absent. A series of slogans for system advertisements, buds, and design appearances were posted on Weibo. He even comforted the netizens in the comment area: “Forbearing for a while, IThink of a way (to buy the mobile phone business).” What is left of the hammer?Losing the mobile phone business is a blessing or a curse for Hammer Technology. It is still difficult to conclude.What is certain is that while the mobile phone brings high attention to the hammer technology, the low gross profit margin of the mobile phone business will also break the whole company into the quagmire. The above-mentioned insiders said to the investment network: “Before the hammer mobile phone, the profit is not as good.High accessories.” In 2016, when Hammer Technology also focused on the mobile phone field, its performance was accidentally exposed by a paper prospectus: In the first half of 2016, Hammer Technology’s net profit loss was 190 million yuan, while the full year of 2015 was a loss of 463 million yuan.The hammer is not without this perception.In 2017, Hammer Technology announced that it has entered a new field.On November 7th of that year, Hammer Technology, which just got 1 billion “life-saving money”, announced the new mobile phone nut Pro 2 and headphones at the autumn new product launch conference. It also announced that it will cut into the air purifier industry and release a new brand – ChangBreathe.However, a judgment published in the referee’s paper network revealed that in July 2017, the air purifier ordered by Hammer Technology had been put into production, but it was repeatedly extended to the receiving time due to “market reasons.”At the time, Hammer Technology had always claimed that the sales of the breathing air purifier was good.The plaintiff and the defendant in the case were the suppliers of the breathing air purifier. The plaintiff was in the upstream of the defendant’s industrial chain and needed to deliver to the defendant.In the judgment of the case, the defendant and the plaintiff stated that on November 4, 2017, three days before the release of the breathing air purifier, the hammer company urgently issued a temporary manual order, and the date of delivery was scheduled for November 28 of the same year.However, since the hammer has repeatedly delayed the receipt of goods due to market reasons, it has caused arrears.In the repeated communication between the defendant and the hammer, the delivery date was finally set on November 28, 2018.Investing in the network to the plaintiff, Shenzhen Jinlutong Electronic Technology Co., Ltd. to verify the matter, the other party replied that the goods have been delivered, and they have already received the money.However, after the end of the lawsuit, the company will no longer continue to cooperate with the hammer and related parties.In addition to the “jumping ticket” supplier, Chang breathing series products have also “jumped” users.In November 2018, Breathing introduced a new humidifier, but the delivery time was delayed, from November to January 2019.At that time, the serious capital chain problem of Hammer Technology was once again put on the table.Subsequently, the market uploaded a message of smooth breathing and selling technology.In June, Liu Jiangfeng, the CEO of Advantage Technology, announced on Weibo that the breathing would continue to be updated, and Luo Yonghao forwarded the Weibo.But so far, Changping Breathing Enterprise Changdu Technology (Chengdu) Co., Ltd. has not changed its shareholding information, and it is still a wholly-owned subsidiary of Hammer Technology.Investing in the network on the strategic mergers and acquisitions to call the advantages of technology, as of the deadline for the publication has not received a reply.In fact, Luo Yonghao, who has experienced business sales, is also quietly changing.On Weibo, he publicly acknowledged the commercial failure of the hammer.In the mouth of the employees, Luo Yonghao “has less control.”Take the Ono e-cigarette, “On the commercial level, it is not his management. How to sell these, he is doing industrial design. Many professional things, professional people are in charge, he did not intervene.” In addition to air purifiersIn addition, Hammer Technology currently holds a 20% stake in Chengdu Yuanxingke and launched level8 series luggage. Recently, because Luo Yonghao was pushed to the cusp of Ono electronic cigarette, the main body is Beijing Dawen Technology Co., Ltd.Peng Jinzhou, President of Technology.However, Luo Yonghao is not satisfied with this, and Weibo publicly announced that a new conference will be held in December.Regarding Luo Yonghao’s new products, the above-mentioned people close to the hammer told the investment network: “In addition to mobile phones, it is possible.”But for the heavily indebted Luo Yonghao and Hammer Technology, it is still unknown whether the new products that have been released and will be released are enough to reverse the company’s revenue status and provide stable cash flow..