Behind the release of iPhone11: Is it weak or pragmatic?


Apple’s new iPhone has been released. As in the past two years, because the spoilers and friends seem to be leading the hardware configuration, the new iPhone11 series has been released, and has attracted many insiders and netizens.It is the lack of innovation.In fact, these people who only need to ask themselves will feel that their arguments are arbitrary and vulnerable.That is to follow Apple’s strength (including capital and technology, etc.) such as the seemingly leading hardware configuration of friends, is it easy for Apple to do?What is the truth?Since the launch of the iPhone11, the performance of the Apple and Friends comparison chips on the show was on Weibo’s hot search list (it is said that there are 470 million readings and 61,000 discussions on the topic), then we will firstFrom the chip, Apple’s innovative model. In fact, in terms of chips, I am a little surprised that Apple’s latest A13 Bionic has not adopted the latest 7nm+ EUV process that TSMC has been rumored in the industry, or even the exclusive buyout.Even last year’s 7nm process. Even so, A13 Bionic compared to its predecessor A12Bionic chip, on the CPU, performance increased by 20%, while energy consumption decreased by 30% -40%; GPU, performance improvement20%, energy consumption is reduced by 40%; the nerve engine has 8 cores like the previous generation, the performance is increased by 20%, and the energy consumption can be reduced by up to 15%. In contrast, the company uses TSMC’s latest 7nm+ EUV process chip.Compared with the previous generation, the improvement in CPU and GPU is not big, and even the industry uses “squeezing toothpaste” to describe it. Perhaps this statement is exaggerated, but from the friends we found comparing the data of its opponents,at leastThe extent of the upgrade is far less than that of the Apple A13 Bionic compared to its predecessor A12. In addition, from the TSMC official, the 7nm+ EUV process is 20% higher than the previous generation 7nm process transistor, and the energy efficiency is increased by 10%.The performance improvement is not large, and if the energy efficiency is improved by adopting 7nm+ EUV, the increase of the new chip of Youshang will be smaller than that of the previous generation. I don’t know what the industry thinks about this data.What we see is that Apple’s process and chip hardware itself, which is one of the important factors determining the chip’s energy efficiency (performance-to-power ratio), are not upgraded (in contrast, the GPU of the company has 10 cores from the previous one)., upgraded to 16 cores; AI part of the NPU upgraded from the previous dual-core to 3 cores), still significantly improved compared with the previous generation. Then we can only be classified as another important factor affecting the performance of the chip, that is, the architectureInnovation and system-level optimization. Imagine if Apple’s A13 Bionic uses TSMC’s latest 7nm+ EUV process, coupled with its architectural and system-level optimization capabilities,Will the problem be increased? Then the question will come, the industry will ask, why does Apple A13 Bionic not use TSMC’s latest 7nm+ EUV process? There is a saying in the industry that the company has grabbed the order of Apple A13 Bionic, namely friends.The quotient may have given better conditions, in order to prevent Apple from adopting TSMC’s latest 7nm+ EUV process, but combined with the rumors that Apple bought TSMC’s latest 7nm+ EUV process and Apple’s own strength, this statement is obviously not reliable.There is only one possibility, that is, Apple has voluntarily abandoned the latest 7nm+ EUV process from TSMC in A13 Bionic.What is the reason?One possibility is that Apple is still not fully aware of the maturity of TSMC’s 7nm+ EUV process, which is in line with Apple’s strategy of innovation but not early adopters; another possibility is that Apple believes that its overall hardware configuration from this year (including not on the list)5G) and function, through its own chip architecture innovation and system-level optimization, it can fully meet the needs of users, while saving costs, but also reducing risks, why not?Be aware that Apple is always a profitable business strategy.The fact is, according to supply chain sources, this year’s iPhone 11 has dropped 10% in production costs, mainly because this year’s new machine is largely similar to last year’s models, and at least 70% of internal designs are the same.Of course, we are not saying that the 10% cost of this savings comes from the chip level. It just shows that since it costs less and realizes more functions, why bother to spend more?After reading the hottest chips, let’s take a look at the photos that everyone is concerned about.Fortunately, the camera function of Apple’s iPhone11 has been recognized by some industry insiders, but some industry insiders believe that the iPhone11 Pro’s 12-megapixel three-shot and Android camps are on the number of cameras and the number of pixels.Compared with friends, it still lags behind a lot.For example, Nokia in the current Android friends has launched a mobile phone Nokia 9 PureView with 5 cameras. As for the pixels, the mainstream manufacturers in the Android camp this year have basically equipped with 48 million pixels, and Xiaomi even launched the 64 million pixel Redmi Note 8Pro, will launch a 108 million pixel mobile phone in the future.However, the industry knows that the quality of photo image quality (quality) is related to the number of cameras and the number of pixels, but it is not a completely positive linear relationship. The strength of systems, algorithms and optimization is also very important.And Apple’s strength in this regard is recognized.For example, the new Deep Fusion function in this photo and the new application of the four cameras working in the same time when shooting video will benefit from the system-level innovation and optimization under the chip support.In addition, from a practical point of view, mobile phone photography, mobile phone viewing and sharing in most scenarios, not only makes the so-called high pixel advantage greatly reduced, but also increases the cost of the manufacturer’s users, not necessarily the best choice for manufacturers and users.It should be noted that even with high pixels, the output in most photo scenes will be greatly reduced.For example, the 48 megapixel CMOS currently used in mainstream Android camp manufacturers, in most cases, is to output photos with 12 million pixels, which is no different from the iPhone, and the size of a single pixel is less than 12 million pixels of the iPhone 11, which means imagingThe quality is not as good as the iPhone11. Of course, we have not added the image quality improvement brought by Apple’s algorithm advantage.In fact, the Samsung Galaxy Note10+ has returned to the top of the internationally renowned shooting evaluation agency DxOMark mobile phone rankings with a 12-megapixel camera.In fact, there are still many examples of Apple’s pragmatic innovation. In this release of the iPhone, we believe that this pragmatic innovation model is a win-win for both manufacturers and users. For the industry, every innovation can be made through its own efforts.Bringing it to the limit, greatly improving the innovation efficiency of the industry (in exchange for the greatest commercial value and user experience with minimal innovation resources), while also leaving more room for redundant technology applications in the future competition.At the point, Apple is still worth learning, learning and learning!.