Editor’s Note: This article is from the WeChat public account “outside the stack”, author Neil Cybart, 36 is authorized to release.Why should Apple name the new machine iPhone 11 Pro?What is the difference between iPhone XR and XS and X?For more than a decade, Apple has followed a certain rule to take a new name for its products, especially the naming of the iPhone. However, the name of the iPhone in recent years often makes consumers confused.In this article, Neil Cybart, a long-time concern for Apple, talks about the meaning of the recent iPhone naming and the newly released iPhone name and its possible future naming.Originally from AboveAvalon, author Neil Cybart, the name of the iPhone has been good or bad for years.There are nicknames like the iPhone 3GS and iPhone XS Max, and there are also strong industry-representative names like the iPhone X.There have been recent rumors that Apple seems to be starting to get rid of the rules named by the year.The history of the iPhone Many iPhones have an interesting story about naming.iPhone (2007).Apple’s release of the “iPhone” is largely due to consumers’ desire for traditional mobile phones to have “breakthrough Internet communication devices.”And because of this definition, the iPhone’s sales promotion has become easier.Apple also uses a similar nomenclature on Apple Watch.iPhone 3G (2008).Recall that this is probably the most amazing iPhone name so far.Apple named the first upgrade of its “breakthrough Internet communication device” in an industry term like “3G.”This also fully shows that the promotion of the iPhone is 3G.The iPhone’s fast network connectivity is a key factor in attracting consumer purchases.iPhone 3GS (2009).This is the turning point for the iPhone’s naming to start getting weird.As explained by Phil Schiller, Apple’s senior vice president of marketing at the time, the “S” in the iPhone 3GS stands for speed.Although the speed seems normal now, at the time, processor speed was a key selling point for the iPhone.iPhone 4 (2010).Since then, Apple has started a long-standing iPhone nomenclature: an integer to name a new product design update, and then the next year’s new version with the suffix “S”, indicating built-in upgrades.iPhone 4s (2011).This is the version of the iPhone 4 built-in upgrade.The “S” series has benefited Apple.For more than a year, Apple has been producing the iPhone with the same appearance as the iPhone 4, with higher output and lower prices.The “S” series also reflects the way iPhone consumers buy at the time.In the United States, mobile operators will sell iPhone contract machines for two years at a subsidized price of $199.The difference between the two is compensated by the monthly fee increase of Internet traffic, SMS, and service.With this dependence, the iPhone’s upgrade cycle will become two years. After the end of the usage period, people can either choose the integer series or choose the “S” series to replace the new version.iPhone 5 (2012).It can be said that this is the most inconspicuous naming, because Apple just uses the integer name to mark significant appearance changes after the “S” version according to the existing model.The iPhone 5 is the first iPhone to have a 4-inch screen.iPhone 5c/5s (2013).Apple faced the first major naming dilemma.In order to increase the sales of the iPhone 5s and maintain the profit margin of the iPhone, Apple chose to replace the iPhone 5s with a low-cost color polycarbonate casing, and said the new model is the iPhone 5c.”c” may represent color (referred to as a colored polycarbonate casing).But considering that the iPhone 5c is cheaper than the iPhone 5s, the authorities finally think that “c” stands for cheap.iPhone 6/6 Plus (2014).This is the first time Apple has introduced two new flagship iPhones – one with a 4.7-inch screen and the other with a 5.5-inch screen.As the screen gets bigger, Apple uses “Plus” to name it.However, apart from screen size and battery life, there are no major differences between the two iPhones.iPhone 6s/6s Plus/SE (2015).From this point on, the iPhone’s “S” series began to lose its original meaning in terms of function and product development.Although the market continues to view the year of the “S” release as the year of the iPhone upgrade, Apple began to change the development of the iPhone, so that every update of the iPhone will introduce some useful new technologies and features.As for the iPhone SE, this is a new model launched by Apple in March 2016, which includes some features of the previous flagship iPhone, “SE” refers to the special edition (special edition).iPhone 7/7 Plus (2016).Like the year that the iPhone 5 was launched (2012), 2016 was also a year of unremarkable iPhone naming.Apple follows the nomenclature of using integers and screen sizes in the past six years.iPhone X/8/8 Plus (2017).The naming of the iPhone seems to have broken the convention.Apple decided that the first iPhone without a front-end Home button was the iPhone X, and the design has long been known.For the naming of the iPhone 8 and 8 Plus, Apple did not extend the “S” nomenclature, but jumped directly to the next integer, in order to indicate that the new model is more advanced than the conventional “S” series.iPhone XS/XS Max/XR (2018).From the perspective of iPhone naming, this year’s flagship version is the most confusing.Apple followed three new general rules: 1. After the last major visual update (iPhone X), Apple’s series re-used the name “S”.But this does not mean the return of the “S” series. In my opinion, Apple just wants to continue to use the X series for one year.2. “Max” is used to distinguish between larger iPhone models and smaller XS models.3. “R” is a low-cost alternative to the two iPhone XS flagship phones.Although some people think that “R” stands for Retina display, and “S” stands for Super Retina, according to Schiller, “R” does not mean anything.He mentioned that the letters R and S are used to highlight special models in the automotive sector.Named lineup in 2019 Given that Apple adopted the iPhone X nomenclature in 2017 and 2018, it seems that the logical method of iPhone naming is not too much, unless Apple wants to try some new nomenclature.In 2019, Apple is likely to adopt the following two nomenclatures: (iPhone: XI (continued to use Roman numerals).Apple will say it is pronounced “iPhone 11 (iPhone eleven)”, but everyone calls it “iPhone XI” (ie, in alphabetical order).Although Apple will sell the flagship phone, it will be good to name it with Roman numerals, but Apple now has three flagship products in the series, so it will cause confusion.Names such as XI Max, XI Pro, or XIR are not as good as the powerful name iPhone X.-iPhone 11.This is a simpler way to name it.Apple’s use of 11 to 12 makes more sense because it implies that the new iPhone is a follow-on to the iPhone X series.However, Apple also has a naming precedent for skipping certain integers, such as the previous iPhone 2 and iPhone 9.Recently rumors that Apple will launch three new iPhones next week: – iPhone 11 Pro Max (continuation of iPhone XS Max) – iPhone 11 Pro (continuation of iPhone XS) – iPhone 11 (continuation of iPhone XR) “Pro” marks AppleHope to draw attention to the difference between high-end flagship models and the lowest cost flagship models.Apple generally likes to use “Pro” to reflect larger, more powerful products such as the iPad Pro, MacBook Pro, iMac Pro, and Mac Pro.To distinguish between two “Pros” (iPhone 11 Pro and iPhone 11 Pro Max), Apple will continue to use “Max” to indicate the model with the largest screen.Some of the iPhone naming found that the naming of the iPhone is an art.For example, the “R” in iPhone XR may be just because it looks or sounds better than other letters.At the same time, the company’s use of the letter “X” may be mainly for marketing, which not only marks the 10th anniversary of the birth of the iPhone, but also from the brand point of view is also very cool.However, the iPhone nomenclature has apparently lost some of its usefulness.Consumers often admit mistakes or confuse iPhone names for the simple reason: iPhone XS Max is not easy.If Apple finally launched “iPhone 11 Pro Max”, it still does not care.Now when people mention the latest flagship phone, they will say more “new iPhone” or “the biggest iPhone.”It’s hard to say whether these changes will have a negative impact on iPhone sales.The iPhone business has been affected by many developments, such as: customers are satisfied with existing products, so the upgrade cycle of Apple products has become longer.Whether a particular letter or number in the name can entice a user to be willing to upgrade to a specific iPhone model is hard to say.Future considerations for iPhone naming According to my calculation of the iPhone upgrade cycle, the marginal buyer of the next new iPhone will probably have used the older iPhone for more than four years.As the iPhone upgrade cycle continues to expand, the new name for the new iPhone is being reduced every year.There are some clues that Apple may no longer follow the “one year” naming rhythm, but that doesn’t mean Apple will name the phone “iPhone.”Instead, Apple still needs a way to differentiate iPhone models of different sizes and functions.In this case, one possible way is: – iPhone Pro (the most powerful iPhone) – iPhone (most of the intermediate iPhone name) – iPhone mini (the smallest screen, the least functional iPhone) Apple may expandThe iPhone series expands the number of flagship phones to more than three.For example, the upgraded iPhone SE will be the main candidate for the “iPhone mini.”At the same time, larger models with prices between $699 and $799 will become so-called “iPhones”, and Apple’s high-end product line will have more than one “Pro” model.This nomenclature is similar to Apple’s current way of naming iPads: two “Pros” (iPad Pro and iPad Air), iPad mini, and iPad, with the iPad Air being positioned as a low-cost iPad Pro.As for time, 2021 may be the earliest and best time point for Apple to use this nomenclature.Consider the following: 1. By 2021, “Pro” will have two years of history in iPhone naming terms.2. Recently rumors that Apple will launch a smaller screen version of the iPhone and an updated iPhone SE in 2020.These models will make it easier for Apple to use the simplified iPhone nomenclature.In the current situation, it is difficult for Apple to position the mid-priced $999 model phone as the so-called “iPhone.”The iPhone XR has always been the best seller.3. If Apple will insist on using the integer to name the iPhone, then the 2021 iPhone may be called the iPhone 13 – one of the more superstitious numbers.Apple can also take advantage of this opportunity to combine past numbers and letter nomenclature..
Why is the new iPhone called 11 Pro?