The front line | Google Pixel 4 release date suspected exposure, and then compete with the iPhone 11 for the high-end market


Just after the iPhone 11 did not raise prices for the first time in 12 years, Google’s flagship Pixel should also consider pricing strategies.Pixel 4 is coming, September 11th news, industry broketer Evan Blass released a new rendering of Pixel 4 on Twitter, showing the front panel design of Google Pixel 4, the upper border is narrower than the lower border.More importantly, the display date of the mobile phone screen in the rendered image is October 15th, revealing that this time may be the release date of Pixel 4.Image source: mobilesyrup Previously Pixel 2 series and Pixel 3 series were released on October 5, 2017 and October 9, 2018, Beijing time. One year later, Pixel 4 may be released in mid-October.As the flagship machine of Google’s self-developed research, Pixel 4 continues to be exposed. It is known that Pixel 4 has a gesture of empty space, the screen is equipped with a rare 90Hz high refresh rate, and has two rear-view lenses (12 million-pixel autofocus lens +16 megapixel telephoto lens), allegedly upgraded in astrophotography mode and night mode.Following the introduction of Midnight Green in Apple’s iPhone 11 series, Pixel 4’s color scheme will be brighter than black and white, and mobile phone manufacturers will use a variety of color schemes and camera upgrades to stimulate sales.From the hardware point of view, the cost of Pixel 4 is not low, it is still a high-end machine.Last year, Google’s two flagship models Pixel 3 and Pixel 3 XL were expensive, with initial sales of $799 and $899, respectively, which is more expensive than the iPhone XR (starting at $749).Image source: Google’s official website under high pricing, Pixel 3 series is cold, research company IDC data shows that 2018 Pixel series shipments are about 4.68 million units, less than Samsung’s 292.3 million units of shipments, the market share onlyAccounted for 0.33%.Finally, Pixel 3 was forced to sell at a discount and has now cut prices by about $300.In May 2019, Google released the mid-range Pixel 3a and Pixel 3a XL, which are priced at US$399 and US$479 respectively. The price is only about half of the flagship machine, which drives Pixel sales to increase more than two in the second quarter of this year.Times.It can be seen that consumers are very sensitive to price. The iPhone 11 starts at $699 this year. If Pixel 4 continues the Piquel 3’s high price of $799, it may encounter the same sales dilemma.Google has expressed the hope that by the end of 2019, smartphone production and shipments will increase to 8 million to 10 million units.In order to reduce hardware costs and increase production, according to Nikkei Industry News, Google plans to transfer the Pixel smartphone production line from China to Vietnam this year and seek to establish a cheap supply chain in Southeast Asia.The production of Pixel 3a will be completed by the end of the year, and it is not clear whether this will affect the Pixel 4 series that will be released in October.Samsung, Apple’s new machine has been released, Huawei Mate 30 is also on the road, in the second half of the mobile phone blood, Google Pixel 4 can not kill a way in the high-end machine market, have to wait until October to see.Header Source: Android Police