Exclusive | Bao Neng, former vice president of Baoneng, joined Chery to take over the smart car business


Editor’s note: This article is from Krypton 36 “Future Automotive Daily” (micro-channel public number ID: auto-time), Author: Zhang.Author: Zhang Yi editor | Wu Yan Future Auto Daily (ID: auto-time) recently learned that Chery Automobile Co., Ltd. general manager assistant, smart car business group executive director Zhu Guohua has officially resigned from Chery on September 5th.All duties.Informed people confirmed to the Future Auto Daily (ID: auto-time) that Bao Xuebin, former vice president and president of the R&D Institute, joined Chery on September 9th, replacing Zhu Guohua’s work in charge of the smart car business, not involving smart cars.Outside business.The group’s official appointment to Yan Xuebin has not yet been issued.The Future Auto Daily (ID: auto-time) verified this with Chery and did not receive a response as of the press release.According to public information, Zhu Guohua joined Chery Automobile in 2003 and has served as deputy general manager of Wuhu Naiboer Automotive Electrical System Co., Ltd., Chery Automobile Purchasing Department, Strategic Planning Department and Assistant General Manager.In 2012, Zhu Guohua was promoted to the executive vice president of Chery Jaguar Land Rover. He was an important founder of the Chery Land Rover Jaguar joint venture and the actual trader of Chery in Jaguar Land Rover.In May 2015, Zhu Guohua served as secretary of the party committee and was fully responsible for the work of the party committee of Chery Jaguar Land Rover Automobile Co., Ltd.In 2003, he worked as the head of the vehicle development department of Chery Automobile Engineering Research Institute. He worked for GM, TRW, Bosch, Ford and so on.After leaving Chery, Yan Xuebin served as deputy general manager of Beiqi, dean of the engineering research institute and chief designer, responsible for the construction of BAIC’s own brand R&D system and product development.In September 2016, Yan Xuebin joined Baidu and was responsible for the Autopilot Division (Baidu Unmanned Vehicles) vehicles and related teams. Yan Xuebin also became a pioneer in the transition from the traditional auto industry to the Internet.In January 2018, he returned to the traditional car company, served as the vice president and dean of the research and development institute of Baoneng Automobile, responsible for the research and development of technology and products.The joining of Yan Xuebin will accelerate the intelligent development of Chery Automobile.In the second half of 2017, Chery established the smart car business group and the five smart car departments, and proposed the intelligent strategy of “Chery Lion”.In June of this year, at the Chery Lions Ecology Alliance Conference, the Smart Car Group was formally established as the seventh business group of Chery, and also released the brand LOGO-Lion Tech.Yin Tongyue, chairman of Chery Automobile, said at the press conference: “As the seventh largest segment of the group’s business, Chery Lions represents the future of Chery.” Chery’s smart car business group is a functional department, and its focus is on planning the entire group.Intelligent business strategy and layout, integrating the internal and external resources of the Group, helping Chery transform into intelligent network and mobile travel car companies.According to the plan, Lion Tech includes five business areas, including Xiongzhizhi, Xiongshi Zhiyun, Xiongshizhizhi, Xiongshizhihuo and Xiongshizhixing.As of June this year, the Chery Lions Eco-Partner has reached more than 60, mainly for smart cockpit, car service, information security and autopilot companies, including iQiyi, ink weather, horizon, Togo, and Burt.Lee, Jin Yi Technology, Zhongke Brain, Xuanyuan Zhijia and so on.(I am Zhang Yi, the author of the 36th Future Auto Daily, focusing on the car/travel technology. My WeChat is ro20110723, please feel free to exchange, add WeChat, please note the name, position, company.)